Sometimes stuff just happens. Good stuff rarely happens on its own. It happens when good people try hard. And that’s what we have here – these articles are about things that have happened. And will happen.
Most people would just go shopping. Luckily there are other people who can turn a trip to get a pair of trousers into an adventure. We received the following email from Steve. I got a HebTroCo gift voucher as a present. The folk that got me the voucher and I fancy cycling over from Ilkley […]
As we approach the third birthday of HebTroCo it’s starting to feel like we have some history. After all, just three years ago, these were the actual trousers that we wore all the time. We loved wearing jeans and had been wearing them since watching cowboy films as kids in the 1970s. Jeans were cool and […]
Leaves are falling and the wind is whistling around your legs. Rain is forecast and the cold days are coming. It’s time to pull on your moleskins. What is moleskin? A luxurious 100% cotton fabric with a brushed surface that’s warm and hardwearing. It’s not made of moles stupid! It just has a similar feel. […]
It used to be a mix tape. Now it’s a playlist. Don’t worry, the same level of egotism, passion and one-upmanship has gone into this, as it would have in making a tape to give to a prospective friend or sexual partner. So just be chuffed to get what you get OK. This is the […]
“1485 Wool Jacket – essential for the older, discerning skateboarder” was the message we got from our pal the portrait painter Alan Coulson, along with this clip of him showing some style in the skatepark. We love receiving photos and videos from customers in their HebTroCo clobber. Keep them coming.
We’ve got lots of kids. Part of the reason for setting up HebTroCo was to allow us to be able to pick some of them up from school. Our daughters have occasionally been put to work taking photos, counting stock or sorting through postal receipts to find lost tracking details. When we were based in […]
THESE ARE THE MAIN THINGS The less you wash your trousers the better. Obviously you don’t want to smell of wee and have egg on your leg so at various times you will want to wash them. Governor and 177 moleskins are 100% cotton (so are the Governor moleskin jackets) Governor Canvas are 55% linen […]
With no financial backing other than an initial Kickstarter crowd funding campaign we made it work. No investors, no trust fund, no shady past in advertising or the illegal drugs trade. Financial risk was taken on in the hope of profit. We used to work in a decaying 19th century mill. There was one light […]
We went down to Stoke on Trent to meet Sean, one of the organisers of a new custom motorcycle show with big ambitions. He was kind enough to show us the Harley Davidson Shovelhead chopper that he has built himself and he let us dress him up in HebTroCo gear to take some photos. Saturday […]
The HebTroCo Sled custom motorcycle is built up and ready to show at this year’s Motorcycle Social event in Leeds. The builder, Steve from Dust-Motorcycles, shows us round the bike and describes some of the the custom work that he’s done. The next stage for the project will be getting the bike on the road. […]
All you need for a great holiday is a 1972 bay window VW Camper, Governor Shorts, British Standard T Shirt, Garrison Belt (in case you need to get the van towed) and a travel companion. We can sort you out with three of these things but the rest is up to you. Wherever you wander […]
We started in the winter of 2015 with an idea to offer high quality, stylish and durable British made clothing. Heavyweight trousers for the cold days were our first products and still hold a valuable place in the range. Soon we were wrapped up in various trousers and jackets and could offer full outfits. Three […]
Here’s a sneak peak of “The Sled” ahead of its launch at the Motorcycle Social in Leeds on 28-29 July. It’s a custom built BMW R80 which has been created by Dust Motorcycles. In its “mock up” state it looked pretty bad ass, but now that it’s been painted and has the specially built exhaust […]
28-29 July 2018 Canal Mills, Leeds Chat to real people, look at custom bikes and meet the builders, have a drink and a bite to eat, buy cool stuff. That’s what it’s all about. We’ll be there with stuff to try on. There will be a limited amount of boots, jackets, t shirts and trousers available […]
It always comes back to Steve McQueen doesn’t it? Whatever he turned his hand to, he did well and always looked super cool doing it. Riding motorcycles was his passion, especially in the dirt. The film “On Any Sunday” is a motorcycling classic and features McQueen and mates riding all kinds of bikes and everyone […]
It’s a high pressure world we live in. The fast paced like-and-share generation many of us seem to have become absorbed in impacts on daily behaviour and personal mental stress for many people. If it’s not on Instagram, Strava and Facebook then it didn’t happen. If it doesn’t get liked, it’s not worthy. If you […]
A pint costs more than a half. A 12in pizza costs more than a 9in one. Curry and large chips costs more than a cone on it’s own. That’s common. That’s normal. People are used to that. Even though commercial hospitality is largely the cost of serving bums on seats, we’re happy to pay more […]
A HebTroCo British Standard white T shirt might not the best choice for wearing on a road trip, but I like it, it’s what I’m wearing. It’s also my job to put stuff to the test. Heading into the second week and the T Shirt has been getting the rough treatment. It was splattered with […]
It’s pretty well reported now that our company started in the pub. The basic idea, the celebrations about that basic idea, the realisation that we’d better do something more than just talk about the idea to actually make it happen. So yes, our company started over a pint, but with a marker pen, and two […]