About - HebTroCo

About HebTroCo

We had a crazy idea in the pub in December 2015. It was to start a trouser brand in our town.

Hebden Bridge, used to be known as Trousertown, because it made over 20,000 pairs of trousers a week. That’s a million pairs a year!

At the time, we didn’t know much about trousers, but we had been wearing them all our lives, which had to count for something!

HebTroCo was launched on Kickstarter, a crowd funding website, at the end of January 2016, with the aim to sell an initial batch of 176 pairs of trousers. We sold that batch in five hours.

So we quit our jobs, and committed to trousers full time. One year on and we have expanded our product range to make trousers, jackets, belts and boots. Everything we make is manufactured by factories and individual crafts people in the north of England.

We sell proper stuff, British made to last, with a lifetime guarantee.

see more products in our Online Shop


We’ve tested and perfected our garments. A lot. We want you to be able to rely on them every day and be completely satisfied with everything you order from us at HebTroCo. That is why all our clothing is guaranteed for life for manufacturing defects. If at any point your trousers become damaged, get them back to us and we will arrange for the item to be repaired or replaced or – if the item is no longer available – we will send goods of the same value. The guarantee does exclude damage that may have been caused by misuse, unusual wear and tear, accident or alteration, but we’ll always try and help you out whatever you’ve done.


About Us

brant – (Right – bald, lowercase b, designer, you know the sort…) With a life in bicycle design and brand development, my manufacturing experience started with me sewing trousers for my teddy bear, making tents and bivibags, panniers for my bike as a teenager. Evolving to a brand manager, designing bike frames for myself and thousands of other people – whether that’s super fast carbon fibre road bikes, or full on downhill race bikes. I’m also a former national magazine and website editor. Now I’m applying everything I’ve learnt, with consumer-direct business models, manufacturing efficiency and 40+ years of trouser wearing, to bring production quantities back to our local area so I can pick my children up from school rather than having to fly half way around the world to check quality.

Ed – (Left – beard, tattoos, motorbike, that sort…) For the 7 years before becoming a Trouserman I worked in the outdoor industry running my own mountain bike skills and guiding business. I’m still a sponsored rider and brand ambassador for industry leading equipment and clothing companies: Santa Cruz Bicycles, Shimano, Sweet Protection, Mavic, Sealskinz, Acre Supply and Wilderness Trail Bikes. I ride mountain bikes for fun now as well as presenting bike events and film nights. My working life started out in community arts, leading drama, video and music projects, mostly with groups of young people. Practical work has always had appeal and I worked as a massage therapist for 10 years with practices in Hebden Bridge and Leeds. All my jobs have had the common thread of working with people and trying to make them happy. Trousers were the obvious next step. Oh and I ride motorbikes most days and I drink beer and like playing records on the HebTroCo PA in my living room.

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