We found out that Hebden Bridge, where we live, used to be known as Trousertown, because it made over 20,000 pairs of trousers a week. That’s a million pairs a year. At the time, we didn’t know much about trousers, but we had been wearing them all our lives, which had to count for something.
HebTroCo was launched on Kickstarter, a crowd funding website, at the end of January 2016, with the aim to sell an initial batch of 176 pairs of trousers. We sold that batch in five hours, so we quit our jobs, and committed to HebTroCo full time.