All items ship from stock, tracked, in plastic free packaging.
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Orders before 12 noon, dispatched same day (Mon-Fri).
(Unless something terrible happens)
"We had a stupid idea in the pub"
Making great stuff in Britain? Could we do it?

Selvedge Denim Jeans
New Product Launch
- Premium Eco Selvedge Denim
- Fully British Made
- Three fits to suit everyone

Action Blanket

Wool Socks
British Made Wool Socks
Our Promise
We will make you the best jeans, shirts or other paraphernalia that you’ve ever had. They will be properly made here in Britain, with good proven design and fit. We only use the finest materials and work with manufacturers that have provenance stretching back hundreds of years to when things were made to last.
You could call our stuff workwear – whatever your work may be. Everything we do is British Made to Last.
We are based in Hebden Bridge, on the Pennine hills – we started this business because we had a stupid idea in the pub that it might be possible to support British factories with production orders making amazing stuff we’d like.
We offer a lifetime guarantee for all manufacturing defects – we’ll replace or repair anything that might be a problem. Thanks for reading.
—
brant and Ed
BLOG NEWS AND HAPPENINGS
"I dropped my Wrangler’s and donned these jeans, which fitted perfectly"
We don’t have a PR department (or a marketing team, warehouse staff, or models). It’s just us two. And we […]
Read More ›What does brant do?
Nobody is quite sure. Not even brant. But it involves looking at data. And he’s doing a lot of that […]
Read More ›