GVNR-14 Jeans Indigo Selvedge Denim
Classic GVNR slim straight leg fit in a 14oz indigo Regenagri® selvedge denim.
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Classic GVNR slim straight leg fit in a 14oz indigo Regenagri® selvedge denim.
Mid rise for great shape and to keep the moon at bay.
Great to wear with boots or shoes.
Denim woven by the Candiani mill in Italy using cotton sourced from farms practicing regenerative agriculture.
Cut and sewn for us from our own pattern in London.
100% plastic free. All the fabrics and threads in the GVNR-14 are made from naturally occurring, biodegradable materials.
It's all in the details
-
100% Regenagri® Cotton
grown on farms practicing regenerative agriculture. -
Raw denim
Unwashed denim in its raw form. Wear in your own fades -
Sanforised
to limit first wash shrinkage. None in the waist. Up to 1″ in leg length (we include an extra inch to allow for this) -
5-button fly
for a quicker draw -
Solid brass buttons
of which 80% is recycled. No toxic finishes. HebTroCo skull top button. Made by Berning in Germany -
Strong bar tack reinforcements
for strength and durability all around, stronger than rivets -
Lining for strength
in the bottom of back pockets -
Selvedge denim woven by Candiani
Italian masters of denim, renowned for their environmental credentials -
Selvedge stripe
Visible when worn with a turn-up (ships without turn up) -
Sewn with Tencel™ thread
instead of poly-cotton, making the GVNR-14 completely plastic free -
Proper belt loops
that take a 1.5″ belt -
Chunky leather patch you can feed your belt under.
Featuring skull artwork inspired by our local moorland flora -
Secret pocket
built into the pocket bag of front left pocket to keep your change secure -
Heavyweight 11oz pocketing
made from 100% cotton
What makes a pair of Hebtro Jeans?
100% Regenagri® certified cotton
Regenerative Agriculture is the antidote to damaging, intensive farming. Farming with nature. Not just avoiding synthetic fertiliser and pesticides but using extra ecological practices.
Intensive farming leads to soil degradation. Regenerative agriculture is a way of farming that builds and improves soil fertility, whilst sequestering and storing atmospheric CO2, increasing on farm diversity and improving water and energy management.
Candiani, Italy
Candiani are masters in their craft, producing some of the world’s best selvedge denim.
Environmental sustainability is at the forefront of all stages of production at Candiani. Their dye process is micro-plastics-free, they use solar power and water recycling, and all their cotton is BCI certified.
Most of the selvedge we use is Regenagri© certified denim (which supports regenerative agriculture) or 100% Organic Cotton. We are proud to be one of the first brands in the world to use Regenagri© denim cloth to make our jeans.
Cut and Sewn for us in London
These jeans are made for us from our pattern by Blackhorse Lane Atelier in London. They have a reputation for making some of the very best jeans in the world. Like us they’re small scale, independent and value quality above all else.
A new & improved GVNR-14 fit
If you’ve worn a pair of our GVNRs (pre-2024) you may be wondering if the pattern changes will affect the fit you’ve come to love? Well it’s all good news in that department, they’re only going to feel better.
We’ve made small adjustments to our original pattern to improve wear comfort without losing this style’s signature look.
The most visible change is the adjustment to the shape of the yoke (triangular section below belt loops and above back pockets). The result is that your bum will look better and, in keeping with HebTroCo tradition, your crack will continue to remain hidden.
No more rivets they’ve been replaced with stronger sewn bar tacks at the key stress points.
Zero visible overlocking inside the jeans. If you thought they looked tidy before, wait until you take a look inside your pair of GVNR-14. We don’t do ‘fur coat and no knickers’ here.
And finally… an extra button in the fly for a quicker draw.
Product Care
Your GVNR-14 jeans are made from raw selvedge denim. Please follow the wash and care instructions included with your order to avoid f*cking it up.
Raw denim is not colourfast and requires special attention when laundering.
For the best fades, washing less often will yield better results. Take a look at our denim care online guide for a comprehensive overview on what’s required.
Our Denim care Guide
Reviews
Marcus (verified owner) –
Superb jeans, perfect fit, exactly as described. So far I’ve been wearing these jeans every day for 2 months and they are without doubt the best jeans I’ve ever owned. Really well made, clearly high quality fabric. I’m looking forward to how they fare in the first wash, can’t wait but will have to. I recommend these jeans whenever I get the chance.