BRTR-14 Jeans14 oz / 100% cotton selvedge denim
Straight leg fit with a bit more breathing room through the hip, thigh and calf than our GVNR jeans. The BRTR gives you more space where it matters without drifting into an over baggy silhouette. A relaxed and easy fit that still holds its shape and looks balanced across a wide range of builds.
Pre-Production Preorder
Preorder from all size options until 10am Monday 18 May. After this date, you will only be able to choose from stock sizes (30-40 waist, 30-34 leg). BRTR-14 will be in production w/c 18 May for delivery from 24 June 2026. 10% discount only available for pre-production preorders.
The Big Brother of the GVNR
BRTR, pronounced “brother”, is the big sibling of our classic GVNR fit, giving you more room in the hip, thigh, knee and leg opening. Designed by Amelia on our cutting table in Calderdale then cut and sewn for us in East London.
This 14oz version of the BRTR is made from raw indigo selvedge denim woven from 100% organic cotton. The change from the previous 15oz denim makes them a touch lighter to wear. They’re visually different, with a darker shade of indigo and a classic diagonal right-hand twill weave, replacing the broken twill used in the BRTR-15.
It's in the details
- Made in Britain
Cut and sewn to our design and pattern at Blackhorse Lane Atelier, London. - Selvedge denim woven by Candiani
Italian masters of denim, renowned for their environmental credentials. - Raw denim
Unwashed denim in its raw form. Wear in your own fades. - 100% cotton
Organic - Selvedge stripe
Visible when worn with a turn-up (ships without turn up). - Sanforised to limit first wash shrinkage.
No shrinkage in the waist. Up to 1″ in leg length (we include an extra inch to allow for this). - 5-button fly for a quicker draw!
- Solid brass buttons
of which 80% is recycled. No toxic finishes. HebTroCo skull top button. Made by Berning in Germany. - Strong bar tack stitch reinforcements
for strength and durability all around, stronger than rivets. - Back pockets lined for long-lasting durability
- Proper belt loops that take a 1.5" belt
- Leather patch
that you can feed your belt under. Featuring skull artwork inspired by our local moorland flora. - 100% cotton 11oz heavyweight pocketing
Not your usual type that tears through. This stuff will last. - 5-pocket design
- Secret pocket
Built into the pocket bag of front-left pocket to keep your change secure. - Run and fell seams
for superior strength, durability, flat seam profile and clean appearance.
Why Pick HebTroCo Jeans?
Let’s face it… mainstream menswear has set the bar low for jeans quality. The race to cut costs has led to thinner denim, the introduction of stretch, and a loss of construction detail in favour of a “fits-all” blueprint.
We’ve taken a different path. All our jeans are made from 100% cotton raw denim, rigid, no stretch, so the fit has to come from the pattern rather than the fabric. Shape and balance are built into the design, rather than relying on stretch to do the work. No shortcuts – just proper denim, cut to fit well from the get-go.
Denim from Candiani
Candiani are masters in their craft, producing some of the world’s best selvedge denim.
Environmental sustainability is at the forefront of all stages of production at Candiani. Their dye process is micro-plastics-free, they use solar power and water recycling, and all their cotton is BCI certified.
Most of the selvedge we use is Regenagri© certified denim (which supports regenerative agriculture) or 100% Organic Cotton. We are proud to be one of the first brands in the world to use Regenagri© denim cloth to make our jeans.
Made for us in London
Cut and sewn for us in Walthamstow, London by Blackhorse Lane Atelier. They have the reputation of making outstanding quality jeans and jackets, all with an exceptional finish.
Like us BLA are small scale and independent. They are deeply rooted in their local community and are committed to supporting it through employment and creative projects.
Size Guide
In the photos: Ed is 5’8″ / 10.5 stone and wears 30 waist, 30 leg.
Turn-ups: We ship the BRTR-14 without a turn-up. If you prefer to wear your jeans with a permanent turn-up, choose a longer leg length to accommodate this. For example, if you’re a 30″ leg and you’d like to fold in a turn-up, choose a 32″.
Your HebTroCo jeans are made with an extra 1-inch in the leg to compensate for first wash shrinkage (e.g. a 30″ will measure 31″ before first wash). Any shrinkage will be in the leg, not the waist.
Any questions at all please email us and we'll do our best to guide you
| SIZE | 30 | 32 | 34 | 36 | 38 | 40 | 42 | 44 |
|---|---|---|---|---|---|---|---|---|
| 1/2 Waist (A) | 15.6 | 16.5 | 17.5 | 18.5 | 19.5 | 20.5 | 21.5 | 22.4 |
| Leg Opening (B) | 9.0 | 9.2 | 9.3 | 9.4 | 9.5 | 9.6 | 9.7 | 9.9 |
| Inside Leg (C) | As per your selection | |||||||
| SIZE | 30 | 32 | 34 | 36 | 38 | 40 | 42 | 44 |
|---|---|---|---|---|---|---|---|---|
| 1/2 Waist (A) | 39.5 | 42 | 44.5 | 47 | 49.5 | 52 | 54.5 | 57 |
| Leg Opening (B) | 22.95 | 23.25 | 23.55 | 23.85 | 24.15 | 24.45 | 24.75 | 25.05 |
| Inside Leg (C) | As per your selection | |||||||
Product Care
The BRTR-14 jeans are made from raw selvedge denim. Please follow the wash and care instructions included with your order to avoid f*cking them up.
Raw denim is not colourfast and requires special attention when laundering.
For the best fades, washing less often will yield better results. Take a look at our denim care online guide for a comprehensive overview on what’s required.
Our Denim care Guide
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