Denim Care

It’s not ok to smell like piss so wash your jeans (shirt/jacket if you’re a really bad shot) before you start to

How do you want your denim to fade? Ideally wear 6 to 12 months before the first wash to allow the denim to fade on the natural creases that have appeared through wear. These fades will contrast against the darker parts of the denim. After this you can wash the garment more frequently and this contrast will always remain. If you can’t wait this long, wear for 7 full days at the very least, preferably 14, before first wash. This allows the dye to stabilise in the garment.

Rotation of several garments gives you time for this wash/dry routine, plus a range of options from best ‘going-out’ to older ‘going down-the-mine’.

Turn-ups on jeans allow fine adjustment of leg length or can be turned down if you don’t want them.

Our denim is sanforized so first wash shrinkage is minimal. For jeans, expect 1/2 inch in length only. Adjust the turn-up to compensate for this. If you have a pair without turn-ups, no worries, we’ve added extra length to allow for shrinkage.

Gentle spot cleaning of stains with a damp cloth is OK and saves a full wash.

Why not colourfast? It uses harmful chemical processes that go against our sustainability aims. Also looks better in the long run.