Happen

Sometimes stuff just happens. Good stuff rarely happens on its own. It happens when good people try hard. And that’s what we have here – these articles are about things that have happened. And will happen.

 

Things have changed

With no financial backing other than an initial Kickstarter crowd funding campaign we made it work. No investors, no trust fund, no shady past in advertising or the illegal drugs trade. Financial risk was taken on in the hope of profit. We used to work in a decaying 19th century mill. There was one light […]

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Six Town Chopper Show

We went down to Stoke on Trent to meet Sean, one of the organisers of a new custom motorcycle show with big ambitions. He was kind enough to show us the Harley Davidson Shovelhead chopper that he has built himself and he let us dress him up in HebTroCo gear to take some photos. Saturday […]

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“The Sled” part 2 – video

The HebTroCo Sled custom motorcycle is built up and ready to show at this year’s Motorcycle Social event in Leeds. The builder, Steve from Dust-Motorcycles, shows us round the bike and describes some of the the custom work that he’s done. The next stage for the project will be getting the bike on the road. […]

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British Summer Sorted

We started in the winter of 2015 with an idea to offer high quality, stylish and durable British made clothing. Heavyweight trousers for the cold days were our first products and still hold a valuable place in the range. Soon we were wrapped up in various trousers and jackets and could offer full outfits.  Three […]

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See the Sled

Here’s a sneak peak of “The Sled” ahead of its launch at the Motorcycle Social in Leeds on 28-29 July. It’s a custom built BMW R80 which has been created by Dust Motorcycles. In its “mock up” state it looked pretty bad ass, but now that it’s been painted and has the specially built exhaust […]

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Motorcycle Social

28-29 July 2018 Canal Mills, Leeds Chat to real people, look at custom bikes and meet the builders, have a drink and a bite to eat, buy cool stuff. That’s what it’s all about. We’ll be there with stuff to try on. There will be a limited amount of boots, jackets, t shirts and trousers available […]

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What’s a “Sled”?

It always comes back to Steve McQueen doesn’t it? Whatever he turned his hand to, he did well and always looked super cool doing it. Riding motorcycles was his passion, especially in the dirt. The film “On Any Sunday” is a motorcycling classic and features McQueen and mates riding all kinds of bikes and everyone […]

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Social Anxiety in the trouser department

It’s a high pressure world we live in. The fast paced like-and-share generation many of us seem to have become absorbed in impacts on daily behaviour and personal mental stress for many people. If it’s not on Instagram, Strava and Facebook then it didn’t happen. If it doesn’t get liked, it’s not worthy. If you […]

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Balls Up

A pint costs more than a half. A 12in pizza costs more than a 9in one. Curry and large chips costs more than a cone on it’s own. That’s common. That’s normal. People are used to that. Even though commercial hospitality is largely the cost of serving bums on seats, we’re happy to pay more […]

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Don’t be afraid to be dirty

A HebTroCo British Standard white T shirt might not the best choice for wearing on a road trip, but I like it, it’s what I’m wearing. It’s also my job to put stuff to the test.  Heading into the second week and the T Shirt has been getting the rough treatment. It was splattered with […]

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Rocket Science?

It’s pretty well reported now that our company started in the pub. The basic idea, the celebrations about that basic idea, the realisation that we’d better do something more than just talk about the idea to actually make it happen. So yes, our company started over a pint, but with a marker pen, and two […]

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Our Best Priced Item Ever

English Fine Cottons are, after 50 years of industry decline, spinning cotton again in Manchester. This was central to the T shirt we launched last week. People on Facebook went mad for it. Or perhaps at it. We’ve been working for a couple of years now on British made products. We started with trousers, then […]

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Ride ’em don’t hide ’em

Alongside Poetry Recitation (1976), Best Article Singletrack Mountain Bike Magazine (2009), 3rd place Roveniemi 150 Arctic Ultramarathon (2013) there is now a new trophy on my sideboard. The story of the Nimbus told in a previous Happen post – https://hebtro.co/2018/04/25/the-nimbus/ – is now entering a new chapter. Once a pile of junk with potential, the […]

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What does DTFP mean?

On a sunny day, people who don’t ride bikes usually say, “it’s a nice day for the bike” and of course they’re quite right. The words always surprise me though, because most of the time it’s a good day to be on two wheels, whether that’s the pedalling or motorised variety. A day with time […]

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Paraphernalia. Not just trousers. 

We come from a background in the cycling industry. brant was a magazine editor and bike designer, while Ed was a skills trainer and guide as well as writing product reviews and magazine features. Hammering prototype bikes through rocks and putting the latest technology to the test through miles of mud was our stock in […]

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Support the independents

In a world where the media channels are controlled by hidden lizard giants (apparently), sometimes it’s good to lift the lid and understand who’s pulling the strings and what’s actually going on. Of course, commerce always has an agenda. People need to make money. Trousers don’t grow on trees and we have to pay the […]

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Will robots need trousers?

Boston Dynamics have been posting videos of their robot development for the last few years. It’s truly amazing what they’re actually making these things do, and it’s fascinating coming from a mechanical and engineering background (which we sort of do) to see how things are developing. Closer to home, brant’s son Toby is actually a […]

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