My search for the perfect jeans is over - my second pair of HebTroCo jeans. Quality and fit are excellent and the ordering to delivery process is a breeze. Thank You!

M16 meets Regenagri®

The R14 are a new version of our bestselling M16 model. Cut to our Contour fit, the slimmest we do, with a narrower thigh, knee and hem. They’re not skinny but as slim as you can get using 100% cotton, raw denim.

So what’s the difference between R14 and M16? It’s all in the cloth. The R14 are cut from a lighter weight, 14oz selvedge denim – fan-bloody-tastic news for all you M16 fans – that’s a new rotation of jeans in your denim drawer. 

But that’s not all. There’s something pretty special about this new cloth. Scroll down to find out what…

It's in the details...

regenagri® certified

From cotton farms practicing regenerative agriculture… more

Raw sanforized denim

Indigo will develop contrasting light fades with wear

visible striped selvedge

when worn with a turn-up.

Stitched reinforcements in pocket corners

Lining for strength

in the bottom of the back pockets.

candiani selvedge

Renowned for their environmental credentials

Metal fly buttons & rivets

To keep the mouse securely in the house

proper belt loops

that take a 1.5″ belt

Riveted ticket pocket

in front right pocket

secret pocket

built into the pocket bag of front left pocket

Made from Regenagri® certified cotton

Regenerative Agriculture is the antidote to damaging, intensive farming. Farming with nature. Not just avoiding synthetic fertiliser and pesticides but using extra ecological practices.

Intensive farming leads to soil degradation. Regenerative agriculture is a way of farming that builds and improves soil fertility, whilst sequestering and storing atmospheric CO2, increasing on farm diversity and improving water and energy management.

Candiani is the first denim mill in the world to offer Regenagri® denim. We bought some of the first rolls and the R14 Jeans will be our second denim garment to be available in this cloth.

What is Selvedge?

Selvedge is old-style denim, woven on narrow looms and typically has a more characterful appearance and a higher level of quality than mass-produced denim.

You can see the selvedge (self edged) stripe at the turn up. It’s where during weaving the outside edge of the cloth has been woven together to stop it having a raw edge.

Woven in the world's most eco denim mill

We source all our denim from Italian textile masters, Candiani. Their approach to production innovation and sustainability is nothing short of exceptional. It’s no wonder they are considered the world’s most eco denim mill.

Your R14 Jeans are made from Candiani selvedge denim and have the highest environmental credentials.

Environmental sustainability is at the forefront of all stages of production of Candiani denim. Using BCI, organic or Regenagri cotton, a micro-plastics-free dye process, solar power and water recycling to name some of the process used.

Plant based (biodegradable, non toxic, microplastics-free) sizing compound is used in the dyeing process, replacing all hazardous chemicals that are commonly used in the denim industry.

Care Guide

Washing your jeans is easy. Wrecking them is really difficult IF you follow our care guide. If you choose not to, you’re on your own.

When you buy any of our denim garments, we’ll throw a copy of our Denim Care booklet in your parcel.

If your booklet goes walkabout, gets eaten by a dog, or stolen as a bookmark, no worries, we’ve published a copy of it online, so no excuses.

Sizing Guide

Ed wears 32/30 in the photos. He’s 5’8″ and 10.5 stone.

They are meant to be worn with a turn-up so the selvedge is visible. We’ll send them to you ready-to-wear with a 2-inch turn-up. If you’re planning on wearing them without a turn-up, just bear in mind that the actual leg length will be 2 inches longer than what you order. I.e. a 30in leg is actually 32in without the turn-up. You follow?

Check the waist sizing below if you’re ordering from us the first time. You’ll often need a size larger than many other brands as we don’t do vanity sizing.

Any questions at all please email us and we’ll do our best to guide you.

  • CM
SIZE 30 32 34 36 38 40 42
1/2 Waist (A) 15.6 16.5 17.5 18.5 19.5 20.5 21.5
Inside Leg (B) As per your selection
Leg Opening (C) 7.0 7.1 7.2 7.3 7.4 7.5 7.6
SIZE 30 32 34 36 38 40 42
1/2 Waist (A) 39.5 42 44.5 47 49.5 52 54.5
Inside Leg (B) As per your selection
Leg Opening (C) 17.7 18 18.3 18.6 18.9 19.1 19.4


  1. Andy Rossington (verified owner)

    When both your wife and teenage daughter both compliment you on your new jeans something must be good (also impressed a 15 year old knew what selvedge is too).

    Sizing was spot on using another pair of jeans as a guide and the denim was soft and comfortable from the off. I’m used to skinny fit jeans so went for the R14 as the slimmest cut available and am happy with the result.

    Will invest in a pair of M16s at some point and keep an eye out for new models in a slimmer cut (HebTroCo please do some canvas jeans like this).

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  2. Elliott Rothon (verified owner)

    Wow – these jeans! I have had various pairs of jeans from Uniqlo to Levi’s, Carhartt, Edwin and a few others in between but these are superior in every way! The quality of the denim is amazing, the weight and finish with the detailing on the rivets, skull button and inner branding make these jeans feel so special.

    I took Hebtroco’s advice in measuring my waist and it was spot it. I’m also very short in the leg and it was brilliant to order a leg length that fits me – thanks for thinking of the little guy. It was well packaged with a great little care booklet included along with a beer coaster – I assume the beer is still on route 🙂

    Combine this with Hebtroco’s market approach it all feels so unique, special and sincere. This is my first purchase but most definitely won’t be my last. It’s great to see a brand with the right level of approach – ethical, traditional, humble but with design, fashion, functionality and fun all intertwined.

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  3. Charlie Middleton

    What a pair of jeans! I hate to admit it, but all that lockdown business made me soft and I fell for the allure of a bit of stretchy denim to go with my stretchy waistline.

    No more! I bought the right size and they felt a bit tight at first, but after a load of wear they fit perfectly. The length has probably eased a bit so I find myself adding another turn up – but I’m yet to wash them so I’ll hold off until I do that one day.

    Next stop might be the Iron Shirt as the denim is the business.

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  4. Innes McLean (verified owner)

    First time shopping here and spending big on a pair of jeans. Quality seems excellent. Love the individual touches (patch, rivets). Would have preferred a slimmer fit as thigh is more like regular or even loose fit and I don’t have skinny legs.

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  5. rsdonald50 (verified owner)

    I have owned Brave Star, Edwin, Iron Heart and Naked and Famous selvedge. These are the best of the lot, 14oz is an all year round weight and they are dead comfy straight out. I dithered over them and had to wait for the re-stock, don’t make that mistake! Get them now and by Spring they will have some cracking fades. Good fit and as well made as even Iron Hearts. The denim care guide is a nice touch as is the beermat. Only downside is I want the black now…and a belt a wallet and another couple of t shirts. Oh, and the stripe jumper.

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  6. Andrew H (verified owner)

    My search for the perfect jeans is over – my second pair of HebTroCo jeans. Quality and fit are excellent and the ordering to delivery process is a breeze. Thank You!

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  7. Richard (verified owner)

    Blimey Charlie. Finally got out the credit card and pressed the place order button. Followed the suggested measuring instructions on the website and swallowed my chubby pride by going up a size. Eventually after sitting at customs for way too long (2days but don’t get me on Brexit) and wandering down to the local French post office and dealing with the lady behind the counter response when she realised how much the VAT was that I had to pay ( she looked at me like a fool and said … can’t you buy them from France you crazy English man?).

    Well I get them home, rip open the package, slide them on and had a religious experience.

    Great quality, great fit, sure more expensive than a pair of £20 Tui jeans from Sainsbury’s but who wants to wear Sainsbury’s jeans.

    So now I have a couple of problems….

    1- if I put all my cheap jeans on Vinted could I get enough for a few more pairs
    2-can I convince the missus to let me sleep in them as they are sooooo damn comfy*

    * now if Hebtroco did PJ’s that would save a relationship

    Too jeans … buy them now.

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  8. lloyd tulloch (verified owner)

    Lovely jeans! Perfect fit and perfect leg length (32/28) fantastic quality and the fit is perfect. Got these after buying a pair of the double black m16 from the buy it or leave it section.
    My wardrobe is slowly turning into a hebtroco showroom!

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  9. Richard Duggan (verified owner)

    First pair of hebtroco jeans. Even my missus said they looked proper quality when I unpacked them. I’ve always bought the best I can. So I’m going to keep using hebtroco now. They fit great. Slimmish but not skinny. I always turn my jeans up so right look for me. Wear them for going to the pub in! Next pair I would like a 38/28 to wear with big boots for winter. Best denim you’ll find, made in England too. Treat yourself.

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  10. Ian Exton (verified owner)

    There are crops, like the modern banana, that have got so weak, disease ridden and vulnerable that scientists are now analysing their DNA to find the plant or plants that formed the origin of what we eat today. Likewise, if they took modern, wafer thin, stretchy, worn-out-in-minutes jeans and traced their DNA back to when they were still healthy and strong and actually useful for something, they would probably come up with something that looks remarkably like Hebtroco jeans.

    I love my Hebtroco jeans. They’re just like I remember jeans used to be. Discovering Hebtroco is like finding a shop that still sells proper size Curly Wurlys and Wagon Wheels that are the size of wagon wheels.

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  11. Mike Waters (verified owner)

    Great jeans, well made, great fit, very pleased
    Would highly recommend these if you want a decent pair of jeans, very quic.k delivery as well

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  12. Steve C (verified owner)

    Stylish, hard wearing jeans . Looking as though they are in for the long haul and it’s a good thing they are made in England by well established trades. Have bought several Hebtroco garments now and I’ve been impressed by the high standard of craftmanship and durable, solid construction.
    Re the price – a bit steep, but you pays your money for quality and so far, well worth it.

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  13. Nick Gee (verified owner)

    My first pair of HebTroCo jeans and my first pair of Selvedge jeans. I thought I’d treat myself for my birthday and I have to say that it really was money well spent.
    The fit is excellent, as is the feel of the jeans. I’m going to struggle to buy any other jeans from here in in

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  14. Adam Wilson (verified owner)

    Another excellent, top quality pair of jeans from HebTroCo. A great fit, with selvedge from the environmentally-friendly denim masters at Candiani. Treat yourself to a pair is my advice.

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  15. Simon Davies (verified owner)

    The R14s are my second pair of Hebtroco jeans. These are much more wearable from the get go. My first pair were 36/32s M16s worn with turn ups and found them a bit tight on the waist. They are also seriously rigid until worn and washed a couple of times. I bought the R14s 36/30 to wear with no turn up. Not so tight on the waist and they feel easier to wear. The colour is lighter and the denim, while still tough, is not quite so rigid. Really nice fit and great cut for wearing with a shirt for work. Highly recommend.

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