As a big geezer (6ft 6 and big boned) I have always struggled to get good fitting jeans. Tried Polo Big and Tall, Spoke, Boss etc etc – even had to import from US. Stumbled across these almost by accident and gave them a go. Very easy to order and quick delivery – in my hands in 2 days. As others have said – as soon as you unpack them the quality of the denim and the attention to detail is obvious. But most importantly they look and fit fantastically well. Easily the best jeans I have had in years. Great to support a proper British business – top work guys. Will be back for more!

The GVNR are hardwearing, high quality selvedge denim jeans at a great price.

Straight leg cut with all the best HebTroCo features, and made right here in the north of England.

Medium-dark indigo shade.

Candiani selvedge denim has the highest environmental credentials. How? Find out here.

The GVNR are meant to be worn with a turn up so that the selvedge is visible. This means that there is 2 inch extra length in the inseam and the turn up is pressed.

What is Selvedge denim?

Selvedge is old-style denim, woven on narrow looms and typically has a more characterful appearance and a higher level of quality than mass-produced denim.

The GVNR jeans are made from raw selvedge denim. This means it hasn’t been washed and it hasn’t been through chemical colour-fast treatments. It has been sanforized though, which means that shrinkage on first wash will be minimal – less than 2% in length and 1% in width.

How is it eco denim?

Candiani are Italian denim masters. They are also the world’s most eco denim mill. The GVNR jeans are made from Candiani selvedge denim and have the highest environmental credentials.

Environmental sustainability is at the forefront of all stages of production of selvedge denim. Using BCI cotton, a micro-plastics free dye process, solar power and water recycling to name some of the process used.


You’ve bought a lovely pair of raw denim jeans. As they get older and start to fade you want to create your own fade lines rather than have the washing machine do it. If you want the best looking jeans wash at 3 to 6 month intervals.

Don’t just stick them in the washing machine with everything. For best results drip dry, don’t spin, and definitely don’t tumble dry.

Will my jeans shrink?

The denim we use is raw. This means that it hasn’t been washed and hasn’t been through chemical colour-fast treatments. It has been sanforized though, which means that shrinkage on first wash will be minimal – less than 2% in length and 1% in width.

This means that leg length will shorten by half to three quarters of an inch. Waist shrinkage is negligible. Jeans may tighten a little in the waist, but will loosen after wear. They will only lose half an inch in length.

Sizing Guide

These jeans are meant to be worn with a turn up so that the selvedge is visible. They are shipped with a 2 inch turn up. So a 30in leg would be 32.5in turned down (the half inch extra is for shrinkage – the waist doesn’t shrink though!).

Any questions at all please email us and we’ll do our best to guide you.

  • CM
SIZE 30 32 34 36 38 40 42
1/2 Waist (A) 15.6 16.5 17.5 18.5 19.5 20.5 21.5
Inside Leg (B) As per your selection
Leg Opening (C) 7.6 7.7 7.8 7.9 8.0 8.1 8.3
SIZE 30 32 34 36 38 40 42
1/2 Waist (A) 39.5 42 44.5 47 49.5 52 54.5
Inside Leg (B) As per your selection
Leg Opening (C) 19.2 19.5 19.8 20.1 20.4 20.7 21


  1. Angus Nicholls

    These are good, really good. I am a stocky guy, 170cm tall and weigh 75kg. Size 34 waist and 28 length fit me perfectly. Don’t need a belt and they sat comfortably on my waist with a bit of room to move as soon as I put them on. I have stocky legs and they fit my legs comfortably. The fabric is heavy, the stitching is very high quality, I predict these will last me for years to come. Delivery was very fast and questions answered very quickly. The secret pocket is a nice touch (took me a while to find it, maybe it’s an intelligence test…)

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  2. Leyton (verified owner)

    Solid, well-made, good looking jeans. The fabric felt and looked good from day one and just gets better. Seven months of lots of wear and two washes later and the jeans look the business. Great colour and fades, and they pass my good lady’s all important ‘ass test’ with flying colours. I’ve had other company’s raw denims but will be my first repeat purchase. Good show.

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  3. Mac (verified owner)

    So I wasn’t going to blow any more smoke up their arse, but then the GVNRs arrived, I couldn’t help myself! Honestly, these are the jeans I’ve been looking for for years. My M16s are great, my Moleskins are fabulous, but the GVNRs live up to their name. Absolute Boss of Jeans. A fantastic option when the M16s might be a bit heavyweight, amazingly comfortable, they reek of quality and just the right cut. You know how some jeans with a fuller leg are a bit baggy around the arse? Not the GVNRs. They’ve got the room you want to breathe, but with just enough hug on the butt cheeks to make sure you don’t feel like an old git who’s just been to M&S. Seriously, do not hesitate.

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  4. lukevollar (verified owner)

    Felt compelled to leave a review about these remarkable trousers . I feel like I’ve wasted half my life wearing rubbish strides .
    Hebtro were super patient until I got the perfect fit and now I’m happy that my builders bum can be a thing of the past . Pure quality and timeless style . Already ordered another pair

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  5. jawbreakeretc1944 (verified owner)

    Just bought a pair for my son for his 21st, although I had slight reservations as to whether he would like them due to years of wearing those skinny spray on things with rips in the knees. Within seconds of putting them on he had a Cheshire cat grin and said, ” I can’t believe how well they fit, just perfect, I never thought they’d be this good and now I get why you bang on about them so much dad “. You have a new customer

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  6. roger.carter (verified owner)

    Been putting off ordering for ages as I couldn’t believe my waist size from the measuring instructions. 2in bigger than any Levi 501 I have had. Finally ordered a pair and they arrived today. Perfect fit and absolutely top notch quality. The colour is a nice deep indigo. They even smell great. A very happy customer and perhaps a black pair next month.

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  7. Steve Chinnery (verified owner)

    As a big geezer (6ft 6 and big boned) I have always struggled to get good fitting jeans. Tried Polo Big and Tall, Spoke, Boss etc etc – even had to import from US. Stumbled across these almost by accident and gave them a go. Very easy to order and quick delivery – in my hands in 2 days. As others have said – as soon as you unpack them the quality of the denim and the attention to detail is obvious. But most importantly they look and fit fantastically well. Easily the best jeans I have had in years. Great to support a proper British business – top work guys. Will be back for more!

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    • brant (verified owner)

      cheers Steve. Welcome aboard!

  8. Damian Doherty

    Was given a voucher for valentines so treat myself to a pair of these. The minute they came out of the packet I could tell they were different gravy to all the denims I’d owned previously. The fact that they’re UK made and I can collect from Drink and support another local business at the same time are an added boon.

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  9. willreeves (verified owner)

    Proper geezer jeans.
    Beautifully made with top quality materials. Built to last and expect these to have at least twice the life of my usual jeans, so worth the price tag.
    My wife liked so much she got me to get a 2nd pair.

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  10. Kevin James (verified owner)

    Absolutely blinding. The fit is superb, the comfort is superb, the ….. you get the message. Not only that, but a wonderful bunch of folks to deal with. My wardrobe is about to see a revolution.

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  11. stevelund (verified owner)

    Just purchased my second pair of these bad boys.
    Quite simply the best jeans I’ve owned.
    Amazing service.

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  12. Peter Forrester (verified owner)

    My first experience of Hebtroco. Pair of GVNR Selvedge jeans. They are superb. Over the years I’ve worn Levi, Lee Rider etc etc but these are absolutely fantastic. Ordered on Sunday and delivered on Tuesday so great customer experience and a great product to match. Thank you – I’ll be back

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    • brant (verified owner)

      Thanks for giving us a go Peter – and thanks for the feedback.

  13. Gregor Budde

    Just received my first pair of black GVNR jeans and first impressions are fantastic. The fit is bob on and the feel of the material second to none. If the longevity lives up to my now very much heightened expectations you will have customer for live in me. Jeans how I remember them from decades ago!

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    • brant (verified owner)

      Cheers Gregor! Thanks for taking the leap and giving us a go.

  14. Kevin Riley (verified owner)

    Simply the best jeans I’ve bought I have big legs and struggle to get jeans to fit if they fit on the thigh they then taper to much for my calves these do exactly what they say a straight leg fit with no taper and room for big thighs.
    Now onto the quality these things are incredibly well made heavy denim quality buttons excellent stitching’ I’m impressed

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  15. David Sutherland (verified owner)

    Top quality product that fits perfectly after going by the sizing guide, felt like my sizes were way off after measuring but I trusted them and ordered and I don’t think they could fit any better. Love supporting a quality British product and will be buying more kit soon! Mega fast delivery too, keep it up guys

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  16. Andy Fryer

    Excellent jeans!

    It’s obvious from the moment you hold them that these are a substantial pair of jeans. The denim is robust; the buttons and pockets and stitching similarly strong.

    They do take a little wearing in, particularly if sitting around a lot, but once they’ve adapted, they are comfortable and reassuringly solid.


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  17. Richard Kelly (verified owner)

    Wore the jeans without a wash for about 5 months and hung them outside. But now they have been washed 3 times I’m not really able to turn them up, so disappointed with that aspect.
    On the important side the jeans are super comfy and I’m proud in being able to support a British company.

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    • brant (verified owner)

      Selvedge Denim does need extra care when washing more frequently – we hope to have news of a new product that fixes that soon. Thanks for the support.

  18. James

    After buying a pair of 177 Moleskins back in 2017, that for me have been the best trousers I’ve owned, when I saw that HebToCo were doing jeans I wanted a pair and after a bit of sweet talking the wife, I finally got some. Unfortunately the first pair didn’t work out due to being between sizes, but the replacement size down pair are now, after some breaking in, spot on. I’ve seen a few people online moan and groan about the price, but for me they’re a bargain when you consider the quality. The equivalent Iron Heart for example would cost way over £200. The service is worth a mention too, which was very good. Definitely be ordering more stuff in the future. Cheers!

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  19. Phil Yeomans (verified owner)

    I’ve always gone for Edwin Nashvilles when buying selvedge but saw the Hebtroco site and thought I’d branch out. Ordered Sunday afternoon, delivered Tuesday morning. The jeans are fantastic and fit perfectly. The quality of the denim and the manufacturing is obvious from the moment you take the jeans out of the bag but hey, you’d expect this when paying for a premium product. What puts Hebtroco ahead of the rest is the buying experience. It’s a great looking site. The sizing information is clear and well explained, giving you confidence you’re actually going to end up with jeans that fit (I’ve got long legs and often struggle to find the right leg length). The quality of communication that Hebtroco provide with order confirmation, despatch notification and care & return information inside the package is second to none. These guys obviously care about what they’re doing. Will definitely be returning for more.

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  20. Roger Teague (verified owner)

    Bloody love these bought as a treat to myself. First time I’ve ever spent more than £50 on s pair of jeans and put off purchase for ages due to this but well worth every penny. Fantastic service arriving 2 days after ordering and having a very friendly helpful phone conversation with one of the guys prior to ordering. Great material, fit just as I hoped, look fantastic, great detailing, design and craftsmanship. Brought a big smile to my face and feel great supporting a small local business rather than some bigger well known brand. Also in support of their ethos, values, and environmental stance. Can’t recommend them enough, and just do it it, don’t wait as long as me!! I will definitely order more gear from them in future.

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  21. Richard Harris (verified owner)

    Just received my pair. Amazing quality and cut. Sustainable as they will last. Not fast fashion. Fit like a dream. The denim has a lovely crispy feel to a mid weight denim. I have a pair of Huit Jeans which I also love but at £75 more these are a no brainer. Well done lads. It’s great to see that even in the Pandemic you are building a brand and turning out quality.

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  22. Mark Brailsford

    Well what can I say that hasn’t been said before! The quality of these jeans has to be seen to be believed…in build (well they are British made) and in quality of cloth. I have the slimmer 177 model but put my review on here as I cant review the 177 for some reason (Ed?) But they are of the same superb manufacture and to say I am chuffed with them is an understatement! They look very dapper wore with my Harris Tweed jacket and Northampton made Cheaney and Alfred Sargent brouge boots and shoes.
    Respect to all at Hebtroco you are doing a fine job.

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  23. billyscanlan (verified owner)

    As good as it gets – which I what I expect from HebTroCo these days…I pretty much take it for granted. I’ve gone from just putting up with regular jeans to these – top, top quality. And while I never gave much thought to clothes before, they’re good enough to have even sparked an interest for me in what I’m wearing. They feel good, look good and are well worth the money – and I can’t ask for more than that.

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  24. Darren Robinson (verified owner)

    Got mine from the first batch and six months in, they are the best jeans I’ve ever had. The quality and finish is superb, well worth the money. They’re going to outlast anything I’ve he’d before.

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  25. Paul Osborne (verified owner)

    Ordered the blue jeans a while back. They fit really well and feel a bit like my first pair of Levis (so that’s the 1970’s), the denim was a bit stiff but still comfortable. After their first wash they soften without much shrinkage. Great jeans… so I’m back with an order for some black jeans!
    Before I ordered my first pair I emailed across a couple of questions and the way they responded convinced me they were serious about looking after their customers. £150 is a hefty price, but it still feels like good value. Thanks

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  26. Mike Edwards (verified owner)

    A key worker has just delivered my wonderful jeans. Wow just perfect ! I brought some vintage 501s in New York some years ago and these fit the same. Keep up the good work and stay safe.

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  27. Onno (verified owner)

    Just now I received the GVNR jeans, another great pair of trousers I’ll wear often.

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  28. Roy (verified owner)

    I love the jeans and cannot wait to get out and about in them – great design, detail and quality feel.

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  29. paul (verified owner)

    Armani, Versace, Gucci, Yves Saint Laurent, I’ve tried the lot. These are the best jeans I’ve ever worn. The highest quality materials and craftsmanship are evident in these trousers, the attention to detail is very impressive and they’re ethically sourced. Good value for money in my opinion.- On a general note I appreciate that the guys look after their staff , and there principled eco stance, reasons why I’m a regular customer. – Nice of the guys to throw in a woollen hat to compensate for the delay. – Selvedge Denim Jeans get a big thumbs up from me.

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  30. andy.sutcliffe (verified owner)

    Bought from the first batch. Best jeans I’ve ever owned. Great quality. Good, ‘comfy’ fit. My partner’s comment was: ‘Hmmm, they are a really cool colour, do they do womens?’ Look great with boots. Order your ‘normal’ length, the turn up is factored in. I’ll acquire a second pair in due course. I’ve seen some comments about Hebtroco pricing. The answer is these are well made, top quality, British-made trews. And decent selvedge denim jeans often cost far more than these.

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  31. Mr Denimhead (verified owner)

    Starting with a superb fabric, HebTroCo has produced a wonderfully unique pair of selvedge denim that shows their attention to detail, passion and ethos! The fit is very comfortable and out of this world! The details are unique. The jeans come up with the cuff rolled up and pressed! Ready to take on anything. Fabric is wonderfully smooth and soft even though its raw. In short, you’ve hit the ball out of the park! Keep it up gentlemen and wishing you all the best.

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  32. dave.walton

    Love my denim jeans which Santa sorted out for me! I’ve got Governor canvas and moleskin and the fit is excellent, and consistent. Worth the wait since they were teased earlier in 2019. I’m now looking forward to wearing them and seeing how long I can go without washing them! 3-6 months is going to be a challenge

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