GVNR-13 Jeans13oz indigo selvedge denim
Lighten up your HebTroCo stride. Classic GVNR slim straight fit in “comeback” 13oz selvedge. We first put this denim to work in summer 2021 and now it’s back for a brief return. Lighter on the leg, still hardy raw denim, packed with character and HebTroCo promise of the best jeans you’ll ever wear. Preorder now to secure one of 200 pairs.
Pre-Production Preorder
Preorder your pair from all size options only until noon Friday 17th April. From this date until stock arrives, you will only be able to choose from our stock sizes (30-40 waist, 30-34 leg). In production mid-April for delivery end of May 2026. 10% discount only available during the preorder period.
GVNR is our classic fit, the pair many pick as their first HebTroCo jeans. Slim straight with a regular feel and can be worn comfortably with boots. Mid-rise for great shape, comfort and to keep your crack out of sight!
All the signature HebTroCo jeans features. Hardwearing, quality selvedge denim as a base; five button fly with solid brass buttons; a chunky leather patch on the back that you can feed your belt under; five pockets plus our signature “secret pocket” hidden in the left pocket bag to safety stow your loose change.
The GVNR-13 brings a lighter option into the GVNR lineup, both in weight and indigo shade, with a beautiful salt-and-pepper character that runs through the weave. The selvedge ID is different to our other denims – red and white – a clean, distinctive detail that marks the 13 out from the rest of the range.
Like all our denim, it’s woven on traditional 1960s shuttle looms to create true selvedge cloth, valued for its durability and character. Cut and sewn for us at Blackhorse Lane Atelier in London.
It's in the details
- Selvedge denim woven by Candiani
Italian masters of denim, renowned for their environmental credentials. - Raw denim
Unwashed denim in its raw form. Wear in your own fades. - 100% Cotton
40% BCI - Selvedge stripe
Visible when worn with a turn-up (ships without turn up). - Sanforised
to limit first wash shrinkage. None in the waist. Up to 1″ in leg length (we include an extra inch to allow for this). - 5-button fly
for a quicker draw! - Solid brass buttons
of which 80% is recycled. No toxic finishes. HebTroCo skull top button. Made by Berning in Germany. - Strong bar tack stitch reinforcements
for strength and durability all around, stronger than rivets. - Pocket lining for strength
in the bottom of the back pockets. - Proper belt loops
That take a 1.5" belt. - Leather patch
you can feed your belt under. Featuring skull artwork inspired by our local moorland flora. - 100% cotton 11oz heavyweight pocketing
Not your usual type that tears through. This stuff will last. - 5-pocket design
- Secret pocket
built into the pocket bag of front left pocket to keep your change secure - Run and fell seams
Just like our denim jeans, for superior strength, durability, flat seam profile and clean appearance.
Denim from Candiani
Candiani are masters in their craft, producing some of the world’s best selvedge denim.
Environmental sustainability is at the forefront of all stages of production at Candiani. Their dye process is micro-plastics-free, they use solar power and water recycling, and all their cotton is BCI certified.
Most of the selvedge we use is Regenagri© certified denim (which supports regenerative agriculture) or 100% Organic Cotton. We are proud to be one of the first brands in the world to use Regenagri© denim cloth to make our jeans.
Made for us in London
Cut and sewn for us in Walthamstow, London by Blackhorse Lane Atelier. They have the reputation of making outstanding quality jeans and jackets, all with an exceptional finish.
Like us BLA are small scale and independent. They are deeply rooted in their local community and are committed to supporting it through employment and creative projects.
Size Guide
In the photos: Ed is 5’8″ / 10.5 stone and wears 30 waist, 28 leg.
Turn-ups: We’ve styled the GVNR to be worn without a turn-up. If you prefer to wear your jeans with a permanent turn-up, choose a longer leg length to accommodate this. For example, if you’re a 30″ leg and you’d like to fold in a turn-up, choose a 32″.
Your HebTroCo jeans are made with an extra 1-inch in the leg to compensate for first wash shrinkage (e.g. a 30″ will measure 31″ before first wash). Any shrinkage will be in the leg, not the waist.
Any questions at all please email us and we'll do our best to guide you
| SIZE | 30 | 32 | 34 | 36 | 38 | 40 | 42 | 44 |
|---|---|---|---|---|---|---|---|---|
| 1/2 Waist (A) | 15.6 | 16.5 | 17.5 | 18.5 | 19.5 | 20.5 | 21.5 | 22.5 |
| Leg Opening (B) | 7.6 | 7.7 | 7.8 | 7.9 | 8.0 | 8.1 | 8.2 | 8.3 |
| Inside Leg (C) | As per your selection | |||||||
| SIZE | 30 | 32 | 34 | 36 | 38 | 40 | 42 | 44 |
|---|---|---|---|---|---|---|---|---|
| 1/2 Waist (A) | 39.5 | 42 | 44.5 | 47 | 49.5 | 52 | 54.5 | 57 |
| Leg Opening (B) | 19.2 | 19.5 | 19.8 | 20.1 | 20.4 | 20.7 | 21 | 21.3 |
| Inside Leg (C) | As per your selection | |||||||
Product Care
Your GVNR-13 jeans are made from raw selvedge denim. Please follow the wash and care instructions included with your order to avoid f*cking it up.
Raw denim is not colourfast and requires special attention when laundering.
For the best fades, washing less often will yield better results. Take a look at our denim care online guide for a comprehensive overview on what’s required.
Our Denim care Guide
