DBAD Keystrap

(5 customer reviews)


Don’t be a dick and stop losing your keys.

Fully certified climbing grade DMM Ultra O Screw Gate Carabiner – forged in Llanberis, Wales.
50mm Nickel Plated Keyring from Abbey England in Knutsford.
High Tensile Polyester Webbing Strap with DBAD/HebTroCo badge, from Mytholmroyd.


SKU: dbad-keystrap Category:


What’s the DBAD Strap about then?

Chris Richards, Brant Direct – HVS 5a, Central Buttress, Clogwyn y Grochan, Llanberis, North Wales
August 1969

My dad used to climb in Llanberis, and a year before I was born, he climbed a route called “Brant Direct”, and told his fiancé (my mum) that if they had a son, he’d like to call him brant.

And they did. And as a name, it’s been a blessing and a curse, but I wouldn’t be called anything else.

The heart of the DBAD Keystrap is a climbing grade carabiner, made by DMM in Llanberis, North Wales. Just down the road from Brant Direct.

So I designed this because I kept losing my keys. And I knew DMM carabiners were the best in the business. And they’re from (sort of) where I’m from. Because that’s what we’re about.

5 reviews for DBAD Keystrap

  1. james.matlock (verified owner)

    This has quickly become my favourite ‘thing’

    I loved the story behind its inception. It makes my keys easy to find. It’s beautifully made. And it’s just nice, and it’s ok to have nice things.

  2. Simon Hoyle (verified owner)

    Love mine. It’s strong and won’t snap but don’t be a dick and try using it for climbing.

    Excellent quality for the price and now all my keys are in one place on a large manageable key ring so they don’t get tangled up with each other. Also plenty of room for these stupidly big car keys we all seem to have to put up with these days. from me.

  3. Richard Nicholl (verified owner)

    Perfect for securing keys and useful gadgets, I have a small Leatherman and a folding knife on mine. Pretty confident I won’t loose my keys when I have them attached by this to a belt loop, or attached to my pack when mountain biking. Fundamentally it’s just really cool.

  4. Mark Brailsford

    Good because its got a full spec (yes, you can use it for climbing Simon) DMM Crab on it! Well done AGAIN lads.

  5. Matt (verified owner)

    It’s just so useful!
    A huge split ring to hold all of your gear and a big clip so you don’t lose it. Ive had one for a while, so recently bought one for my brother as a birthday present. He also finds it very practical. Although he called me to ask what does DBAD mean?
    He liked the answer – Dick! head!

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