From regenerative farming practices to sustainable end product

These T-shirts are made from Australian Super Cotton which has a long staple (fibre) length. This means you can create a stronger garment out of less yarn. Fewer fibres in turn mean softness and a more luxurious feel. The raw premium cotton feels very soft and silky, with a bit of a shine to it, similar to wool. 

Cotton comes from a single origin which is Glenn Rogan’s family farm in St George, Australia. Glenn voluntarily uses Best Management Practices (myBMP) whilst growing his cotton.

One very appealing feature of this leading industry initiative is that it enables full traceability – from end product right back to which paddock the cotton was grown in by individual farmers. It also ensures that cotton is produced on farms with the best farming techniques, technology and in an environmentally sustainable way.

"We could write a book about the detail of what happens on our farm and in our supply chains, the precision of moisture probes throughout the paddocks, the laser levelling to ensure even and just enough irrigation, the deeper sectioned water storage for massive evaporation reduction, the organic fertiliser applied in variable precision dosing systems, the refuge crops for insects to breed away from the cotton, the fibre is carbon positive at farm gate, with solar panels replacing fossil fuels on the farm, or the satellite linked monitoring that alerts about soil moisture to ensure continuous perfect fibre growth isn’t impacted and the quality remains top notch."

"Checking through all the quality data referring back from the bale to the field position, what went well and should be repeated next year, or what could be improved? Or the automated systems at the spinning mill removing any contamination by superfine air-jets, or that by changing spinning methods we added 50% to the cloth lifespan, or the right first time rates at our dye-house keeping water use to a minimum."

A proper British t-shirt. To be worn wherever, whenever. 

In the photos, Ed is wearing a Medium. He’s 5’8″ and 10.5 stone. If you want a looser, baggy fit, go up a size.

Sizing Guide

Any questions at all please email us and we’ll do our best to guide you.

  • INCHES
  • CM
SIZESMLXL2XL3XL
Pit to Pit (A)20.321.322.724.225.727.2
Back Length (B)26.827.227.628.128.729.3
Sleeve Length (C)8.58.79.09.39.59.8
SIZESMLXL2XL3XL
Pit to Pit (A)51.55457.7561.565.2569
Back Length (B)68697071.57374.5
Sleeve Length (C)21.52222.7523.524.2525

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