177 Indigo Selvedge Denim


British made, using Candiani denim. Tapered leg and enough room to be comfortable.

The same 13oz, indigo dyed, sanforized raw denim from the world renowned Candiani mill as our GVNR jeans.

Hard wearing and properly made in the north of England.

These jeans are meant to be worn with a turn up so that the selvedge is visible. They’re shipped with a 2 inch turn up. So a 30in leg would be 32.5in turned down (the half inch extra is for shrinkage – the waist doesn’t shrink though!).

This is Ed wearing them. He’s 32 waist, 28 leg, About 5’9″. He owns half the company.

Check sizing below if ordering from us the first time. You’ll often need a size larger than many other brands as we don’t do vanity sizing.

SKU: 177-indigo-selvedge-denim Categories: , Tag:


Slimmer cut than our GVNR jeans.

Tapered leg without being skinny. Still enough ‘ball room’ to be comfortable when sitting and moving around.

The same 13oz, indigo dyed, sanforized raw denim from the world renowned Candiani mill.

Hard wearing and properly made in Britain.

Medium-dark Indigo shade.


You’ve bought a lovely pair of raw denim jeans. As they get older and start to fade you want to create your own fade lines rather than have the washing machine do it. If you want the best looking jeans wash at 3 to 6 month intervals. Follow our washing directions here. Don’t just stick them in the washing machine with everything. For best results drip dry, don’t spin, and definitely don’t tumble dry.

Will my jeans shrink?

The denim we use is raw. This means that it hasn’t been washed and hasn’t been through chemical colour-fast treatments. It has been sanforized though, which means that shrinkage on first wash will be minimal – less than 2% in length and 1% in width. This means that leg length will shorten by half to three quarters of an inch. Waist shrinkage is negligible. Jeans may tighten a little in the waist, but will loosen after wear. They will only lose half an inch in length.

Is this eco denim?

‪Working with Italian denim masters, Candiani, the world’s most Eco denim mill, our selvedge denim has the highest environmental credentials.

‪At all stages of manufacture, environmental sustainability is at the forefront of the selvedge production with BCI cotton, microplastics free dye process, solar power and water recycling just some of the process that are used. ‬


30 32 34 36 38 40 42 44
Waist laid flat 15.5’’ 16.5’’ 17.5’’ 18.5’’ 19.5’’ 20.5’’ 21.5’’ 22.5’’
39.5cm 42cm 44.5cm 47cm 49.5cm 52cm 54.5cm 57cm
Front rise 10.25’’ 10.5’’ 11’’ 11.25’’ 11.5’’ 11.75’’ 12’’ 12.5’’
26cm 26.5cm 28cm 28.5cm 29cm 30cm 30.5cm 32cm
Rear rise 16.5’’ 16.75’’ 17’’ 17.25’’ 17.5’’ 17.75’’ 18’’ 18.25’’
42cm 42.5cm 43cm 43.5cm 44.5cm 45cm 45.5cm 46.5cm
Top thigh laid flat 11’’ 11.75’’ 12.5’’ 12.75’’ 13.5’’ 14’’ 15’’ 15.25’’
28cm 30cm 31.5cm 32.5cm 34cm 35.5cm 38cm 38.5cm
Bottom hem 6.9″ 7.1″ 7.25″ 7.25″ 7.25″ 7.9″ 7.9″ 7.9″
17.5cm 18cm 18.5cm 18.5cm 18.5cm 20cm 20cm 20cm