It's a SignGot to remember to trust the process
We know some people who are on the telly. Last minute they asked if they could come and film us for a thing they’re doing. “But it’s next week is that a problem?”
We’ve always boasted that being adaptable and able to react quickly is our great business strength, so this really called our bluff and we said a confident yes-of-course-no-problem.
Next week is now tomorrow and I’m actually a bit nervous, but that’s good right? Nerves sharpen your proverbial pencil. In truth I’ve enjoyed getting ready for this shoot. It’s been a test of sorts.
The best bit is that we’ve now got a HebTroCo sign on the outside of our chicken shed unit. This is not just a sign. It’s a SIGN that we can trust in the process.
Our mate Jim, who has just screen printed the Denim Head shirts, made it with zero notice and then drove over from Huddersfield Screen Printing to fit it for us. What a star. It’s a massive version of our jeans patch that our Vic designed. With creative people who have a love for what they do, you can truly trust in the process. We’ve got a shed full of great creative people. Being on the telly will be no problem.
Fake it ‘till you make it… but only if you’ve got the chops to pull it off.
Ed Oxley