brant
(bald, designer, you know the sort…)
With a life in bicycle design and brand development, brant’s manufacturing journey started by sewing trousers for his teddy bear, then tents, bivvy bags, and bike panniers as a teenager. That DIY streak evolved into a career designing bikes — from super-fast carbon road frames to full-on downhill race machines — for thousands of riders worldwide. Along the way he was also a national magazine and website editor.
Now he’s applying everything he’s learned about design, direct-to-customer business, and manufacturing efficiency (plus 40+ years of wearing clothes) to make garments locally again.
Ed
(beard, tattoos, motorbike, that sort…)
Before HebTroCo, Ed ran his own mountain bike skills and guiding business for seven years. Before that, he worked in community arts, leading drama, video and music projects, mostly with young people. Practical work has always been a theme — he also spent ten years as a massage therapist with practices in Hebden Bridge and Leeds.
All his jobs have shared a common thread: working with people and trying to make them happy. Menswear was the obvious next step. These days, if he’s not at HebTroCo, he’s riding his motorbike or bicycle, drinking beer, or playing records. He doesn’t own a TV.
Amelia – pattern cutter & designer
Turns ideas into actual garments. She handles the patterns, fit, and production logistics, making sure everything we make works as it should. Has small babies and large dog.
Andy – dispatch
Every order goes through Andy’s hands. He rides in on one of his classic early 90s mountain bikes, often with his greyhound-lurcher Hugo alongside. Packs orders with care and keeps the shed running.
Vic – head of content
Vic makes everything look good. From photography to video, she’s behind the visuals you see on the site, in newsletters, and in our films.
Alex – web assistant
Keeps the online shop tidy and up to date. Helps Vic wrangle the website and makes sure things work smoothly when you hit “buy.”
