In reality, our self-appointed mission to reboot Trousertown was short-lived. The Hebden Bridge factory that made our first trousers was too far gone in its journey to closure. Destined instead to become a luxury apartment building. A common theme across Britain.

But the time spent in our first damp and draughty corner of the trouser factory wasn’t without purpose. Something had started to happen… The working name ‘HebTroCo’ (from Hebden Trouser Company) had caught on – shit, we’re stuck with it now – and the demand for us to make more trousers was real. We were telling the story and the quality of our clothing spoke for itself. 

Turns out the tale of two blokes just figuring it out was the kind of dramatic saga a lot of people were hungry for. It wasn’t marketing bumf, this was real. And despite the floods, plagues, loss of factories and near mental breakdowns, the love for what we were doing never waned and still hasn’t.

We are a small team, working from a former chicken shed perched on the side of the valley, channelling the spirit of this place to design fantastic clothes that dress you from head to toe. Jackets, jeans, vests, shirts, all skilfully made around the country, supporting factories that were already here, celebrating the best of what’s left of British manufacturing and proving that it is still possible!