“GVNR 16 are hardwearing and high quality UK made jeans at price that competes with the big brands who make offshore with poorer quality materials.”

"I finally bit the bullet and recently got me a pair of 16oz GuVNoRs. Hands down the most tippy top pair of jeans I’ve ever owned in my half century on this planet and worth the money. Such quality and quite likely to outlast me I reckon!"

GVNR 16 Features

Chunky denim

Same as used in our M16 jeans, jackets and Iron Shirt.

Raw sanforized denim

Won’t shrink. Dark indigo will develop contrasting light fades with wear.

pocket lining for strength

in the bottom of back patch pockets.

visible red striped selvedge

with solid blue band in turn-up.

candiani selvedge

denim has the highest environmental credentials. Tap here to find out how.

Metal fly buttons & rivets

To keep the mouse securely in the house.

proper belt loops

that take a 1.5″ belt.

Riveted ticket pocket

in front right pocket.

secret pocket

built into the pocket bag of front left pocket.

What is Selvedge denim?

Selvedge is old-style denim, woven on narrow looms and typically has a more characterful appearance and a higher level of quality than mass-produced denim.

You can see the selvedge (self edged) stripe at the turn up. It’s where during weaving the outside edge of the cloth has been woven together to stop it having a raw edge.

How is it eco denim?

Candiani are Italian denim masters. They are also the world’s most eco denim mill. The GVNR 16 are made from Candiani selvedge denim and have the highest environmental credentials.

Environmental sustainability is at the forefront of all stages of production of selvedge denim. Using BCI cotton, a micro-plastics free dye process, solar power and water recycling to name some of the process used.

Washing and getting those good fades.

You’ve bought a lovely pair of raw denim jeans. As they get older and start to fade you want to create your own fade lines rather than have the washing machine do it. If you want the best looking jeans wash at 3 to 6 month intervals. Washing more frequently is fine, you’ll just get more overall fading rather than a contrast between dark indigo and light fade.

Don’t just stick them in the washing machine with everything. For best results drip dry, don’t spin, and definitely don’t tumble dry.

Will my jeans shrink?

The denim we use is raw. This means that it hasn’t been washed and hasn’t been through chemical colour-fast treatments. It has been sanforized though, which means that shrinkage on first wash will be minimal – less than 2% in length and 1% in width.

This means that leg length will shorten by half to three quarters of an inch. Waist shrinkage is negligible. Jeans may tighten a little in the waist, but will loosen after wear. They will only lose half an inch in length and you’ve got 2″ in the turn up.

To turn up or not to turn up?

The GVNR comes with a turn up so that the selvedge is visible. This means that there is 2 inch extra length in the inseam. 

Depending on the length you order you can adjust leg length, by rolling up or down, to get it just as you like it, or even do away with the turn up altogether.

The turn up is pressed but not sewn in place.

Sizing Guide

Ed wears 32/28 in the photos. He’s 5’8″ and 10.5 stone

16oz jeans will be a bit stiff at first but with a few day’s wear the denim will soften and take your shape to fit just right. There’s isn’t a wearing in period of months like you get with, for example, 21oz denim.

Any questions at all please email us and we’ll do our best to guide you.

  • CM
SIZE 30 32 34 36 38 40 42
1/2 Waist (A) 15.6 16.5 17.5 18.5 19.5 20.5 21.5
Inside Leg (B) As per your selection
Leg Opening (C) 7.6 7.7 7.8 7.9 8.0 8.1 8.3
SIZE 30 32 34 36 38 40 42
1/2 Waist (A) 39.5 42 44.5 47 49.5 52 54.5
Inside Leg (B) As per your selection
Leg Opening (C) 19.2 19.5 19.8 20.1 20.4 20.7 21


  1. Nick (verified owner)

    Amazing jeans. Great company and great customer service.

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  2. Stu Tait

    By far the best pair of Jeans l’ve purchased. Even better that they are made handmade right here in England. They are the must expensive pair l’ve purchased, but as the saying goes ‘ you get what you pay for’ and this case; completely true. Will be definitely purchasing more kit from Hebtroco

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  3. Glen Bates (verified owner)

    Had mine for a month and still breaking them in,by far the best jeans I’ve had.
    First quality jeans I’ve had since my Levi’s in the early 60’s.
    Also bought an over shirt and that is top notch.
    Delivery was quick.
    Great products. Now looking at the jumpers.

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  4. jon.gregory (verified owner)

    Just received second pair, so have a best and every day pair. Amazing fit and quality.far superior to any other jeans I’ve owned.

    Was a bit nervous on first wash after years of carefree bunging stuff in washer, but followed the guidance and wasn’t difficult.

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  5. Mark the Gunsmith (verified owner)

    Absolutely love wearing these jeans! I’m going for the 6 months at least without a wash look! Wear them for work and hanging out in the country pubs. Lovely coloured denim it’s the perfect thickness and weight. Relaxed fit. Loved the turn up already been pressed and ready to rock! Will be purchasing more denim from Hebtro

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  6. Ben

    These are so insanely good. If I wake up in a deserted hospital a la 28 Days Later my first move will be to trek across town to retrieve these because they are basically indestructible.

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  7. Mick Stevens (verified owner)

    Yet again very impressed with the quality, cut and weight of the cloth.

    In the past I have made the mistake of buying much heavier denim, which to be fair was for the first few months almost too uncomfortable to wear – to me this just right.

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  8. David Gilbert (verified owner)

    I have spent a long time researching new jeans and came across these through a recommendation. Not heard of the brand or jeans before but, wow! very happy. The jeans themselves are really good quality with a lovely solid feel to them. The stitching is excellent and the fit (providing you’ve read the instructions) is also excellent. Mine did shrink in length slightly as they state which made the fit even better – I will be back.

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  9. Andrew Green (verified owner)

    It’s hard to review a long term product after only a month, these will take a while to wear in because I’m wearing as ‘best’ to start with – I already have part worn 177s & ‘skinny’ M16s to see off first. Not riding bikes or in the lock-up; really trying hard not to wipe my hands on them or overload the pockets. So far they’ve only been worn in the car, & for visiting ‘fancy’ pubs, stately homes & crematoria etc. They’re not as baggy as I feared GVNRs might be, the fly buttons are still pretty stiff but I can feel the denim settling in already. I’ve been wearing an M16 jacket for a year now, it hasn’t needed a wash yet (jackets don’t get dirty as quick as jeans if you take ‘em off before you get stuck into the job!) so it’s getting some good character now, I look forward to these jeans getting the same look. It’s probably better to break jeans in over a long period, I think I rushed it with the earlier pairs; particularly the skinny ones which I wore for a polo weekend when they were only about 6 weeks old. That lead to a bit too much crotch wear & I think will be a fiddly repair! (Not gone right through yet). Generally I like the way all 3 pairs are made, even down to detail like the extra bit of lining in the back pockets – no keys or spanners poking through yet! & the fit is good; people don’t see my underwear & the unturned-up legs are unlikely to catch in a bicycle chain! I should have said ‘ask me in a year’, but I think they’ll work out fine. P.S. I haven’t found the secret pocket yet.

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  10. calmac29 (verified owner)

    Im wearing my GVNR’s to the apocalypse, im under the impression i have a chance of surviving longer wearing them. they are absolutely perfect in every aspect. will undoubtably be buying more

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  11. keithlhollis (verified owner)

    Years (and years) ago I tried some cowboy jeans from a famous mass-producer. After the third pair broke, no more. Zippers, belt loops, even the tag on the waist. Annoying.

    I was already wearing the other famous jeans from San Francisco. I stuck with them, and for over 50 years I’ve never had a pair let me down. Not one pair. But out of San Francisco they are no more. All I wear is shrink-to-fit raw denim. Problem now is you never know from what country or part of the world they’re coming from. Every pair is a whole new deal.

    I’ve been the HTC fan from the beginning, and I’ve made a stand. I support makers. No more mass-produced goods for me. I expect these will outlast me, and that’s okay. I wasn’t going to be buying too many more jeans ever anyway, so what’s a few coin more?

    Love the fit, the obvious attention to detail and high quality organic denim.

    Even in Houston, even in summertime, I’ve been pleased at how wearable the 16 oz denim is. (That’s a surprise.)

    I swear I can button up my six-button fly faster than these four-button jeans. Maybe they’ll break in. Maybe more practice…

    I bought the double-black, and ordered the indigo after the first wearing.

    I love these jeans!

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  12. Ian Berry (verified owner)

    I am committed to the concept of buying quality products that last rather than buying s**t and having to throw it away after five minutes! Discovering HEBTROCO and realising that that is the company‘s mantra too was fantastic!

    I bought a pair of GVNR 16 Selvedge Denim / Indigo jeans last month. I could not be more pleased with them. The jeans are beautifully made – work of art – and, I suspect, will be durable – bullet proof. Well worth splashing the cash.

    Thanks to all at HEBTROCO in God‘s wonderful county.


    a Yorkie ex-Pat

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  13. tonka728 (verified owner)

    Great jeans ordered Saturday arrived 0900 on Tuesday
    Usual high quality and attention to detail
    Prob outlast me !!!
    Keep up the excellent service
    Yes all of the stuff isn’t cheap but I think it represents great value
    Also have a couple of the overshirts
    The Iron shirt is great

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  14. Lars Jens Hallman (verified owner)

    Fantastic jeans at a great price. Size style, denim, everything is on point. Hebtroco continued doing what you are doing.

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  15. Tony Deegan (verified owner)

    Had a few pairs of jeans from these guys, not sure I feel the need to look elsewhere.

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  16. Adam Wilson (verified owner)

    After years of trying to find the perfect pair of jeans in the GVNR I’ve found them. The best looking, most comfortable, highest quality and ethically sound jeans I’ve had. Can’t recommend them highly enough. Grab yourself a pair or two.

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  17. Adam Collins (verified owner)

    I finally bit the bullet and recently got me a pair of 16oz GuVNoRs. Hands down the most tippy top pair of jeans I’ve ever owned in my half century on this planet and worth the money. Such quality and quite likely to outlast me I reckon!

    Is it helpful?