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A person outdoors wearing dark navy blue jeans, a brown leather belt, a white t-shirt, and brown lace-up work boots, standing on a stone walkway with greenery in the background.

HERC

Roomiest. Gentle taper
A person standing on an outdoor paved path wearing dark charcoal gray cuffed jeans, a blue plaid button-up shirt, and brown leather shoes.

BRTR

Straight leg. Bootcut

GVNR

Slim leg. Regular

Decade

Relaxed. Gentle taper
Style
Cloth

Jacksnipe Overjacket

Available to Reserve

OS Shirt / Whisky Cord

8-Wale Jumbo Corduroy
Close-up of a dark brown textured wool jacket with a black button and a white sewn-in label featuring a black skull graphic and the brand name 'HEFT TOY'.

The Burler Knitted Jacket

100% Merino Lambswool
Tops
Trousers
Head to Toe
Action Blanket / Camoflock

Action Blanket / Camoflock

Sale price£385.00
A man wearing a dark brown waxed cotton overshirt with brass buttons, tan pants, and glasses, standing outdoors in a dark, wooded setting.

Cold-Iron Shirt

Sale price£250.00
Close-up of dark indigo denim jeans showing the button fly closure with brass buttons and contrast stitching, layered over a lighter gray denim fabric.

British-Made Jeans

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GVNR-B Jeans / Black Bedford Cord
GVNR-B Jeans / Black Bedford Cord
GVNR-B Jeans / Black Bedford Cord
GVNR-B Jeans / Black Bedford Cord
GVNR-B Jeans / Black Bedford Cord
GVNR-B Jeans / Black Bedford Cord

GVNR-B Jeans / Black Bedford Cord

11.5 oz / 100% Cotton

Pre-order

They look like jeans, walk like jeans, but they’re made from tough, long-lasting and surprisingly soft Bedford cord. Easy to wear straight off the bat, no need to break these beauties in. Cut in our classic GVNR fit with a slim leg and regular feel. Designed on our Calderdale cutting table, made to our spec in London.

Waist: 30
GVNR-B Size Guide

Our clothing size charts show the flat measurements of each garment.

SIZE 30 32 34 36 38 40 42 44
1/2 Waist (A) 15.6 16.5 17.5 18.5 19.5 20.5 21.5 22.5
Leg Opening (B) 7.6 7.7 7.8 7.9 8.0 8.1 8.2 8.3
Inside Leg (C) As per your selection
SIZE 30 32 34 36 38 40 42 44
1/2 Waist (A) 39.5 42 44.5 47 49.5 52 54.5 57
Leg Opening (B) 19.2 19.5 19.8 20.1 20.4 20.7 21 21.3
Inside Leg (C) As per your selection

Since everything we do is made by hand, there can be a slight variation between pieces (up to 2% either way is considered within tolerance). Natural fibres can also shift slightly during production, with a bit of stretch or shrinkage being part of the process.

Leg Length: 30
Sale price£225.00
The Details
  • 5-button fly - for a quicker draw!
  • Strong bar tack reinforcements - for strength and durability all around, stronger than rivets.
  • 5-pocket style
  • Secret pocket - built into the pocket bag of front left pocket to keep your change secure.
  • Pocket lining for strength - in the bottom of back pockets.
  • Proper belt loops - that take a 1.5″ belt.
  • Run and fell seams - Just like our denim jeans, for superior strength, durability, flat seam profile and clean appearance.
Materials & Care
  • 11.5oz 100% cotton Bedford cord - Woven in Turkey for Brisbane Moss, a historic British cloth manufacturer, once based in Todmorden, now in Burnley. Brisbane Moss-commissioned cloth is a seal of quality.
  • Solid brass buttons - of which 80% is recycled. No toxic finishes. HebTroCo skull top button. Made by Berning in Germany.
  • 100% cotton 11oz heavyweight pocketing - Not your usual type that tears through. This stuff will last.
  • Leather patch - you can feed your belt under. Featuring skull artwork inspired by our local moorland flora.

Do not bleach. Wash gently at 30-degrees celsius. Low spin. Line dry.

Our Denim Care Guide
GVNR-B Jeans / Black Bedford Cord
GVNR-B Jeans / Black Bedford Cord30 / 30 Sale price£225.00

All the perks of a jeans-style fit in brilliant Bedford Cord

Bedford cord is renowned for its durability. It’s been used for generations in hard-wearing applications like equestrian clothing and upholstery, which tells you a lot about its strength. But when you actually handle it, you might be surprised. It’s not coarse or rugged. It’s soft, comfortable and easy to wear from day one.

Despite the name, Bedford cord isn’t corduroy. At a glance the ridges can look similar, but they’re made in a completely different way. Corduroy’s stripes come from cut pile, while Bedford cord’s ridges are woven directly into the cloth. The result is a fabric with structure, strength and a subtle texture that ages beautifully.

Like denim, moleskin and corduroy, Bedford cord is a fabric we’ve chosen for its character. It has a distinctive textured finish and a pleasing depth of colour.

Bedford cord has become one of our favourite outerwear fabrics. We’ve used it for jackets, chinos and now these jeans - bringing together a familiar five-pocket style with a cloth that offers something a little different from the everyday.

A large gray fabric roll mounted on a wooden frame in a textile workshop, with cream-colored fabric rolls, sewing tables, and workers visible in the background.

Made for us in London

Cut and sewn for us in Walthamstow, London by Blackhorse Lane Atelier. They have the reputation of making outstanding quality jeans with an exceptional finish.

Like us BLA are small scale and independent. They are deeply rooted in their local community and are committed to supporting it through employment and creative projects.

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Email us and we'll message back. No bots. Just us humans: hello@hebtro.co