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A person outdoors wearing dark blue denim jeans, a black t-shirt, a black belt, and brown leather boots, standing in front of a mossy stone wall.

A person standing outdoors in front of a stone wall, wearing dark blue denim jeans, a black graphic t-shirt, and brown boots.

A man wearing a black graphic t-shirt and blue jeans leans against a mossy stone wall outdoors, with a brown jacket resting on the wall next to him.

Close-up of dark blue denim jeans showing a button fly with gold-tone metal buttons and a light blue denim side panel.

Close-up of a folded pair of dark indigo denim jeans showing the lighter gray heathered inner fabric with red and white contrast stitching.

GVNR-13 Indigo Selvedge Denim Jeans

13 oz / 100% cotton selvedge denim

Lighten up your HebTroCo stride. Classic GVNR slim straight fit in a lighter 13oz selvedge. Hardy raw denim, packed with character and longevity. British-made like everything we do.

Waist: 30

GVNR-13 Size Guide

Our clothing size charts show the flat measurements of each garment.

SIZE	30	32	34	36	38	40	42	44
1/2 Waist (A)	15.6	16.5	17.5	18.5	19.5	20.5	21.5	22.5
Leg Opening (B)	7.6	7.7	7.8	7.9	8.0	8.1	8.2	8.3
Inside Leg (C)	As per your selection

SIZE	30	32	34	36	38	40	42	44
1/2 Waist (A)	39.5	42	44.5	47	49.5	52	54.5	57
Leg Opening (B)	19.2	19.5	19.8	20.1	20.4	20.7	21	21.3
Inside Leg (C)	As per your selection

Turn-ups: We’ve styled the GVNR-13 to be worn without a turn-up. If you prefer to wear your jeans with a permanent turn-up, choose a longer leg length to accommodate this. For example, if you’re a 30″ leg and you’d like to fold in a turn-up, choose a 32″.

Your HebTroCo jeans are made with an extra 1-inch in the leg to compensate for first wash shrinkage (e.g. a 30″ will measure 31″ before first wash). Any shrinkage will be in the leg, not the waist.

Since everything we do is made by hand, there can be a slight variation between pieces (up to 2% either way is considered within tolerance). Natural fibres can also shift slightly during production, with a bit of stretch or shrinkage being part of the process.

£235.00

The Details

Selvedge stripe - Visible when worn with a turn-up (ships without turn up).
Sanforised - to limit first wash shrinkage. None in the waist. Up to 1″ in leg length (we include an extra inch to allow for this).
5-button fly - for a quicker draw!
Strong bar tack stitch reinforcements - for strength and durability all around, stronger than rivets.
Pocket lining for strength - in the bottom of the back pockets.
Proper belt loops - That take a 1.5" belt.
5-pocket design
Secret pocket - built into the pocket bag of front left pocket to keep your change secure
Run and fell seams - For superior strength, durability, flat seam profile and clean appearance.

Materials & Care

Selvedge denim woven by Candiani - Italian masters of denim, renowned for their environmental credentials.
Raw denim - Unwashed denim in its raw form. Wear in your own fades.
100% Cotton - 40% BCI
Solid brass buttons - of which 80% is recycled. No toxic finishes. HebTroCo skull top button. Made by Berning in Germany.
Leather patch - you can feed your belt under. Featuring skull artwork inspired by our local moorland flora.
100% cotton heavyweight pocketing - Not your usual type that tears through. This stuff will last.

Your GVNR-13 jeans are made from raw selvedge denim. Please follow the wash and care instructions included with your order to avoid f*cking it up.

Raw denim is not colourfast and requires special attention when laundering.

For the best fades, washing less often will yield better results. Take a look at our denim care online guide for a comprehensive overview on what’s required.

Our Denim Care Guide

A person outdoors wearing dark blue denim jeans, a black t-shirt, a black belt, and brown leather boots, standing in front of a mossy stone wall.

GVNR-13 Indigo Selvedge Denim Jeans30 / 30

£235.00

Two pairs of blue denim jeans shown against a black background, with one pair facing forward and the other facing backward to display both the front and back waistband details.

GVNR is our classic fit, the pair many pick as their first HebTroCo jeans. Slim straight with a regular feel and can be worn comfortably with boots. Mid-rise for great shape, comfort and to keep your crack out of sight!

All the signature HebTroCo jeans features. Hardwearing, quality selvedge denim as a base; five button fly with solid brass buttons; a chunky leather patch on the back that you can feed your belt under; five pockets plus our signature “secret pocket” hidden in the left pocket bag to safety stow your loose change.

The GVNR-13 brings a lighter option into the GVNR lineup, both in weight and indigo shade, with a beautiful salt-and-pepper character that runs through the weave. The selvedge ID is different to our other denims - red and white - a clean, distinctive detail that marks the 13 out from the rest of the range.

Like all our denim, it’s woven on traditional 1960s shuttle looms to create true selvedge cloth, valued for its durability and character. Cut and sewn for us at Blackhorse Lane Atelier in London.

Close-up of dark indigo denim fabric with a folded hem showing the lighter gray ribbed inner side and contrast tan stitching.

What is Selvedge denim?

Selvedge is a premium denim woven only on vintage shuttle looms.

Compared to modern projectile looms, selvedge looms are smaller, slower and very noisy, but the character and durability of the denim they produce is unmatched.

The loom’s low yield is why selvedge is considered a premium denim and not the go-to choice for mass-market jeans.

The word “selvedge” comes from “self-edged,” which describes how the loom finishes the edges of the denim.

In the video, Vic explains how selvedge denim is made and why it’s the HebTroCo denim of choice.

A close-up of a dark gray woven fabric strip with white edging, shown alongside a bright yellow cylindrical rod and black hardware.

Denim from Candiani

Candiani are masters in their craft, producing some of the world’s best selvedge denim.

Environmental sustainability is at the forefront of all stages of production at Candiani. Their dye process is micro-plastics-free, they use solar power and water recycling, and all their cotton is BCI certified.

Most of the selvedge we use is Regenagri© certified denim (which supports regenerative agriculture) or 100% Organic Cotton. We are proud to be one of the first brands in the world to use Regenagri© denim cloth to make our jeans.

Why Pick HebTroCo Jeans?

Let’s face it… mainstream menswear has set the bar low for jeans quality. The race to cut costs has led to thinner denim, the introduction of stretch, and a loss of construction detail in favour of a “fits-all” blueprint.

We’ve taken a different path. All our jeans are made from 100% cotton raw denim, rigid, no stretch, so the fit has to come from the pattern rather than the fabric. Shape and balance are built into the design, rather than relying on stretch to do the work. No shortcuts – just proper denim, cut to fit well from the get-go.

A large gray fabric roll mounted on a wooden frame in a textile workshop, with cream-colored fabric rolls, sewing tables, and workers visible in the background.

Made for us in London

Cut and sewn for us in Walthamstow, London by Blackhorse Lane Atelier. They have the reputation of making outstanding quality jeans with an exceptional finish.

Like us BLA are small scale and independent. They are deeply rooted in their local community and are committed to supporting it through employment and creative projects.

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