





BRTR-15 Selvedge Denim Jeans / Indigo








BRTR is the ‘big brother’ of our classic GVNR fit that gives you even more room in the hip, thigh, knee and leg opening. Designed by Amelia on our cutting table in Calderdale. Cut and sewn for us in London. More about that further down the page.
When we launched the GVNR some of our friends commented that the fit wasn’t loose enough in the leg for them - for some it was a preference, others it was down to their supersized leg shape. One mate in particular, Rille the Swede, sent us a pair of old worn out jeans to show the kind of fit he wanted and in a quality he couldn’t find anymore. This is something we see time and time again. People yearning after well-constructed jeans made from substantial denim, just like they used to be. When mainstream menswear began the race to make cheaper jeans they cut costs by using thin denim, often adding stretch fibres to the cloth and opting for mass produced styles, made with less attention to detail. We’re bucking that trend with all our jeans and the BRTR fills the gap in our range of styles.









