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A person wearing dark brown work pants with a tan leather belt, a white sleeveless top, and brown leather work boots, standing outdoors on a dirt ground.

A person standing outdoors wearing dark brown work pants with a tan leather belt, a white shirt, and tan leather work boots. The photo is cropped from the chest down, showing the fit of the pants and the styling in a rustic outdoor setting.

Close-up of a person wearing dark brown canvas pants with a brown leather belt, a brown leather utility pocket on the back pocket, and a leather keychain strap with brass hardware.

GVNR-B Jeans / Bedford Cord

11.5 oz / 100% Cotton Bedford Cord

They look like jeans, walk like jeans, but they’re made from tough, long-lasting and surprisingly soft Bedford cord. Cut in our classic GVNR fit - slim, straight, feels regular - in wardrobe-friendly “Pennine Peat” brown, inspired by the moorland landscapes close to home. Designed on our Calderdale cutting table, made to our spec in London.

Waist: 36

GVNR-B Size Guide

Our clothing size charts show the flat measurements of each garment.

SIZE	30	32	34	36	38	40	42	44
1/2 Waist (A)	15.6	16.5	17.5	18.5	19.5	20.5	21.5	22.5
Leg Opening (B)	7.6	7.7	7.8	7.9	8.0	8.1	8.2	8.3
Inside Leg (C)	As per your selection

SIZE	30	32	34	36	38	40	42	44
1/2 Waist (A)	39.5	42	44.5	47	49.5	52	54.5	57
Leg Opening (B)	19.2	19.5	19.8	20.1	20.4	20.7	21	21.3
Inside Leg (C)	As per your selection

Since everything we do is made by hand, there can be a slight variation between pieces (up to 2% either way is considered within tolerance). Natural fibres can also shift slightly during production, with a bit of stretch or shrinkage being part of the process.

£225.00

The Details

5-button fly - for a quicker draw!
Solid brass buttons - of which 80% is recycled. No toxic finishes. HebTroCo skull top button. Made by Berning in Germany.
Strong bar tack reinforcements - for strength and durability all around, stronger than rivets.
5-pocket style
Secret pocket - built into the pocket bag of front left pocket to keep your change secure
Pocket lining for strength - in the bottom of back pockets.
Proper belt loops - that take a 1.5″ belt.
Run and fell seams - Just like our denim jeans, for superior strength, durability, flat seam profile and clean appearance.

Materials & Care

11.5oz 100% cotton Bedford cord - Woven in Turkey for Brisbane Moss, a historic British cloth manufacturer, once based in Todmorden, now in Burnley. Brisbane Moss-commissioned cloth is a seal of quality.
100% cotton 11oz heavyweight pocketing - Not your usual type that tears through. This stuff will last.
Leather patch - you can feed your belt under. Featuring skull artwork inspired by our local moorland flora.

Do not bleach. Wash gently at 30-degrees celsius. Low spin. Line dry

A person wearing dark brown work pants with a tan leather belt, a white sleeveless top, and brown leather work boots, standing outdoors on a dirt ground.

GVNR-B Jeans / Bedford Cord36 / 32

£225.00

A pair of dark brown slim-fit jeans shown from both the front and back views against a solid black background.

All the perks of a jeans-style fit in a cloth that complements your denim rotation.

These are our jeans cut in Bedford cord - a cloth renowned for its incredible durability. It’s been used for generations in hard-wearing applications like equestrian clothing and upholstery, which tells you a lot about its strength. But when you actually handle it, you might be surprised. It’s not coarse or rugged. It’s soft, comfortable and easy to wear from day one.

Like denim, moleskin and corduroy, Bedford cord is a fabric we’ve chosen for its character. It has a distinctive textured finish and a pleasing depth of colour, here in what we’re calling Pennine Peat Brown - a deep earthy tone inspired by the moorland landscapes close to home.

Despite the name, Bedford cord isn’t corduroy. At a glance the ridges can look similar, but they’re made in a completely different way. Corduroy’s stripes come from cut pile, while Bedford cord’s ridges are woven directly into the cloth. The result is a fabric with structure, strength and a subtle texture that ages beautifully.

Bedford cord has become one of our favourite outerwear fabrics. We’ve used it for jackets, chinos and now these jeans - bringing together a familiar five-pocket style with a cloth that offers something a little different from the everyday.

A large gray fabric roll mounted on a wooden frame in a textile workshop, with cream-colored fabric rolls, sewing tables, and workers visible in the background.

Made for us in London

Cut and sewn for us in Walthamstow, London by Blackhorse Lane Atelier. They have the reputation of making outstanding quality jeans with an exceptional finish.

Like us BLA are small scale and independent. They are deeply rooted in their local community and are committed to supporting it through employment and creative projects.

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