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GVNR-14 Selvedge Denim Jeans / Indigo

A person shown from the back wearing dark indigo denim jeans with a brown leather belt, white shirt, and brown boots in a styled indoor setting with framed art on a wooden floor.

A person shown from the waist down wearing dark indigo denim jeans with a brown leather belt and brown leather lace-up boots, standing in a styled indoor room with framed art and plants.

A man with glasses, a beard, and tattoos stands in a room with his arms crossed, wearing a white t-shirt, dark blue jeans, a brown belt, and brown leather boots.

A close-up shot of a person's foot wearing a dark brown leather lace-up work boot with a cuffed dark blue denim jeans, standing on a rustic wooden plank floor.

GVNR-14 Selvedge Denim Jeans / Indigo

14 oz / 100% cotton Selvedge Denim

Classic slim straight fit with a regular feel. Not baggy or skinny. Mid-rise to keep your crack out of site. Tough long-lasting raw selvedge denim woven at one of the world's most prestigious mills. Pattern designed by us on our Calderdale cutting table, cut and sewn to our spec in East London.

Waist: 32

GVNR-14 Size Guide

Our clothing size charts show the flat measurements of each garment.

SIZE	30	32	34	36	38	40	42	44
1/2 Waist (A)	15.6	16.5	17.5	18.5	19.5	20.5	21.5	22.5
Leg Opening (B)	7.6	7.7	7.8	7.9	8.0	8.1	8.2	8.3
Inside Leg (C)	As per your selection

SIZE	30	32	34	36	38	40	42	44
1/2 Waist (A)	39.5	42	44.5	47	49.5	52	54.5	57
Leg Opening (B)	19.2	19.5	19.8	20.1	20.4	20.7	21	21.3
Inside Leg (C)	As per your selection

Turn-ups: We’ve styled the GVNR-14 to be worn without a turn-up. If you prefer to wear your jeans with a permanent turn-up, choose a longer leg length to accommodate this. For example, if you’re a 30″ leg and you’d like to fold in a turn-up, choose a 32″.

Your HebTroCo jeans are made with an extra 1-inch in the leg to compensate for first wash shrinkage (e.g. a 30″ will measure 31″ before first wash). Any shrinkage will be in the leg, not the waist.

Since everything we do is made by hand, there can be a slight variation between pieces (up to 2% either way is considered within tolerance). Natural fibres can also shift slightly during production, with a bit of stretch or shrinkage being part of the process.

£235.00

The Details

Made in Britain - Cut and sewn to our design and pattern at Blackhorse Lane Atelier, London.
Sanforised - to limit first wash shrinkage. Your jeans will shrink up to 1″ in leg length on first wash (we include an extra inch to allow for this). They will not shrink in the waist.
Selvedge stripe - Visible when worn with a turn-up (ships without turn up).
5-button fly - for a quicker draw.
Solid brass buttons - of which 80% is recycled. No toxic finishes. HebTroCo skull top button. Made by Berning in Germany.
Strong bar tack reinforcements - for strength and durability all around, stronger than rivets.
Lining for strength - in the bottom of back pockets.
Proper belt loops - that take a 1.5″ belt.
5-pocket design
Secret pocket - built into the pocket bag of front left pocket to keep your change secure
Run and fell seams - for superior strength, durability, flat seam profile and clean appearance.

Materials & Care

Selvedge denim woven by Candiani - Italian masters of denim, renowned for their environmental credentials.
100% Organic Cotton
Raw denim - Unwashed denim in its raw form. Richer in colour from the start, starchier on first wear. It also saves a lot of water, chemicals and electricity use which is more sustainable.
Leather patch - you can feed your belt under. Featuring skull artwork inspired by our local moorland flora.
100% cotton 11oz heavyweight pocketing - Not your usual type that tears through. This stuff will last.

Your GVNR-14 jeans are made from raw selvedge denim. Please follow the wash and care instructions included with your order to avoid f*cking it up.

Raw denim is not colourfast and requires special attention when laundering.

For the best fades, washing less often will yield better results. Take a look at our denim care online guide for a comprehensive overview on what’s required.

Our Denim Care Guide

GVNR-14 Selvedge Denim Jeans / Indigo

GVNR-14 Selvedge Denim Jeans / Indigo32 / 30

£235.00

The First Pair Favourite

GVNR has always been the HebTroCo classic and is usually the one our customers pick as their first pair. They're slim straight with a regular feel and pair well with boots or shoes. Mid rise for a comfort and to keep your arse crack out of sight, even if you bend over.

Like everything we do, the GVNR-14 follow the HebTroCo formula of quality materials + quality make for a long-lasting reliable pair of jeans. Hardwearing selvedge denim as a base; five button fly with solid brass, precision engineered buttons; a chunky leather patch to feed your belt under; five pockets plus our signature “secret pocket” hidden in the left bag to safely stow your loose change.

The 14oz selvedge feels rigid out of the bag. It's raw, which means that it hasn't undergone any finishing treatments after being woven (besides sanforising which stabilises shrinkage). Raw denim is richer in colour, starchier on first wear and in time will fade and shape to your body - a characteristic much loved by denim enthusiasts who appreciates the pure state of raw denim.

Close-up of dark indigo denim fabric with a folded hem showing the lighter gray ribbed inner side and contrast tan stitching.

What is Selvedge denim?

Selvedge is a premium denim woven only on vintage shuttle looms.

Compared to modern projectile looms, selvedge looms are smaller, slower and very noisy, but the character and durability of the denim they produce is unmatched.

The loom’s low yield is why selvedge is considered a premium denim and not the go-to choice for mass-market jeans.

The word “selvedge” comes from “self-edged,” which describes how the loom finishes the edges of the denim.

In the video, Vic explains how selvedge denim is made and why it’s the HebTroCo denim of choice.

A close-up of a dark gray woven fabric strip with white edging, shown alongside a bright yellow cylindrical rod and black hardware.

Denim from Candiani

Candiani are masters in their craft, producing some of the world’s best selvedge denim.

Environmental sustainability is at the forefront of all stages of production at Candiani. Their dye process is micro-plastics-free, they use solar power and water recycling, and all their cotton is BCI certified.

Most of the selvedge we use is Regenagri© certified denim (which supports regenerative agriculture) or 100% Organic Cotton. We are proud to be one of the first brands in the world to use Regenagri© denim cloth to make our jeans.

Why Pick HebTroCo Jeans?

Let’s face it… mainstream menswear has set the bar low for jeans quality. The race to cut costs has led to thinner denim, the introduction of stretch, and a loss of construction detail in favour of a “fits-all” blueprint.

We’ve taken a different path. All our jeans are made from 100% cotton raw denim, rigid, no stretch, so the fit has to come from the pattern rather than the fabric. Shape and balance are built into the design, rather than relying on stretch to do the work. No shortcuts – just proper denim, cut to fit well from the get-go.

A large gray fabric roll mounted on a wooden frame in a textile workshop, with cream-colored fabric rolls, sewing tables, and workers visible in the background.

Made for us in London

Cut and sewn for us in Walthamstow, London by Blackhorse Lane Atelier. They have the reputation of making outstanding quality jeans with an exceptional finish.

Like us BLA are small scale and independent. They are deeply rooted in their local community and are committed to supporting it through employment and creative projects.

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Contact us

Email us and we'll message back. No bots. Just us humans: hello@hebtro.co