Back when all we made was the tapered 177 fit, we were asked by big blokes to make jeans to accommodate their big legs. These were the kind of men who you would call sir. We needed a pattern that would fit The Governor.

GVNR was picked as an abbreviation of governor. The four letters would also make the appropriate knuckle tattoo!

https://hebtro.co/product/gvnr-selvedge-denim/

It goes without saying that the GVNR is made right here. Made properly by expert machinists using the best quality materials.

As soon as we came up with the new pattern though, it was so good that the medium and also small sized fellas wanted a pair too.

So plenty of room for hips, thighs and calf muscles led us to design a roomy, comfortable fit. Straight leg from the knee down makes those jeans great to wear with boots as well.

Higher ‘rise’ at the back of the waist means you will never show your bum crack when you bend or sit.

The other robust features of all our other jeans are here too. Large belt loops for proper inch and a half wide belts; strong pocketing; reinforced back pocket bottoms; bar tack stitching at key stress points; secret pocket built into the front left pocket for your loose change or secret stuff.

GVNRs are made using premium 13oz selvedge denim from the world famous Candiani Mill, the greenest denim mill in the world.

If you mean business, be the GVNR.

https://hebtro.co/product/gvnr-selvedge-denim/