{"product_id":"gvnr-b-jeans-bedford-cord","title":"GVNR-B Jeans \/ Bedford Cord","description":"\u003cp\u003eAll the perks of a jeans-style fit in a cloth that complements your denim rotation.\u003c\/p\u003e\n\u003cp\u003eThese are our jeans cut in Bedford cord - a cloth renowned for its incredible durability. It’s been used for generations in hard-wearing applications like equestrian clothing and upholstery, which tells you a lot about its strength. But when you actually handle it, you might be surprised. It’s not coarse or rugged. It’s soft, comfortable and easy to wear from day one.\u003c\/p\u003e\n\u003cp\u003eLike denim, moleskin and corduroy, Bedford cord is a fabric we’ve chosen for its character. It has a distinctive textured finish and a pleasing depth of colour, here in what we’re calling Pennine Peat Brown - a deep earthy tone inspired by the moorland landscapes close to home.\u003c\/p\u003e\n\u003cp\u003eDespite the name, Bedford cord isn’t corduroy. At a glance the ridges can look similar, but they’re made in a completely different way. Corduroy’s stripes come from cut pile, while Bedford cord’s ridges are woven directly into the cloth. The result is a fabric with structure, strength and a subtle texture that ages beautifully.\u003c\/p\u003e\n\u003cp\u003eBedford cord has become one of our favourite outerwear fabrics. We’ve used it for jackets, chinos and now these jeans - bringing together a familiar five-pocket style with a cloth that offers something a little different from the everyday.\u003c\/p\u003e","brand":"HebTroCo","offers":[{"title":"32 \/ 28","offer_id":57103825895802,"sku":"GVNR-B-PEAT-BROWN-BEDFORD-CORD-32,28-W2_238","price":225.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ 28","offer_id":57103825469818,"sku":"GVNR-B-PEAT-BROWN-BEDFORD-CORD-40,28-W2_221","price":225.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ 30","offer_id":57103825502586,"sku":"GVNR-B-PEAT-BROWN-BEDFORD-CORD-40,30-W2_220","price":225.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ 32","offer_id":57103825535354,"sku":"W2 - 219 - GVNR-B-PEAT-BROWN-BEDFORD-CORD-40,32-W2_219","price":225.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ 34","offer_id":57103825568122,"sku":"W2 - 218 - GVNR-B-PEAT-BROWN-BEDFORD-CORD-40,34-W2_218","price":225.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ 36","offer_id":57103825600890,"sku":"GVNR-B-PEAT-BROWN-BEDFORD-CORD-40,36","price":225.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 30","offer_id":57103825633658,"sku":"GVNR-B-PEAT-BROWN-BEDFORD-CORD-42,30","price":225.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 32","offer_id":57103825666426,"sku":"245 -m W1 - 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