British-made jeans cut and sewn from the best selvedge denim. Packed with character and super hardwearing. Raw denim that will develop great fade lines with wear.
Brass fly buttons / Leather patch / 5-pockets plus our signature ‘secret pocket’.
BRTR is the big brother of the GVNR. A loose straight leg shape that fits great around the hips but gives you more room all the way down from the hip, through thigh, knee and calf to the leg opening.
Made from a 15oz selvedge denim with a broken twill weave. Look on the inside of the jeans or in the turn-up to see the unique zig-zag pattern.
They are 100% plastic free.
178 is our loose taper fit. They offer more room in the hip, thigh and lower leg than GVNR and M14.
Only available in 14oz denim (for now!) the 178 were the first jeans we launched in our plastic-free denim range.
They follow the same relaxed fit as our Mili Chinos and Fatigue Pants.
They are 100% plastic free.
GVNR is our classic fit. We refer to the GVNR jeans as slim straight as they are neither baggy nor loose. They feel regular.
Our recent GVNR additions have the same dimensions as they’ve always had. We launched our first pair in 2019. We’ve since made improvements to the fit around the arse and customer feedback has been great.
There are two models of GVNR: the new 14oz GVNR-14 and the heavier 16oz GVNR-JP in Japanese denim. Both are 100% plastic-free.
The M14 and M16-JP are our slim taper fit, the slimmest we can make in rigid denim. No dirty stretch here!
Our recent models of the M fit have the same dimensions as they’ve always had, with small improvements to the fit round the bum.
There are two models of the M fit, the 14oz M14 and 16oz M16-JP. They are all 100% plastic-free.
We want our jeans to last… but not til the end of time.
This year we’ve made some big changes to the makeup of our jeans by removing all plastics and reducing hardware to what’s necessary vs including it for tradition’s sake.
