our original & best selling style

Meet the GVNR

We were originally asked by big blokes to make jeans to fit their big legs. These were the kind of men you’d call sir, hence the name ‘The Governor’ which is abbreviated to GVNR. Medium and small guys also loved the cut making the GVNR our best seller.


“After years of trying to find the perfect pair of jeans, in the GVNR I’ve found them. The best looking, most comfortable, highest quality and ethically sound jeans I’ve had. Can’t recommend them highly enough. Grab yourself a pair or two.”

Customer review by Adam Collins


High rise back

so you’ll never show your arse crack when you bend or sit down.

Roomy & comfortable

without being too baggy. Plenty of room for hips, thighs, calf muscles and most importantly your balls.

Straight leg cut

from the knee down makes them great to wear with boots.


all the other robust features of a pair of HebTroCo jeans…

GVNR 16 are hardwearing and high quality UK made jeans, at a price that competes with the big brands who make offshore with poorer quality materials. If you mean business, be the GVNR.

Same cut. Different cloth.

The GVNR collection

13oz mid-weight denim

Indigo raw, sanforized selvedge denim from the world-famous Candiani mill.

16oz super heavy denim

Indigo & Double Black raw, sanforized selvedge denim from the world-famous Candiani mill.


12oz moleskin

Dark navy & grey. They’re not made from moles but they are warm and wind resistant.