{"title":"Jeans","description":"\u003cp\u003eWe've been making jeans since 2019. Proper denim that'll take a beating and other fabrics too. Classic 5-pocket style, mid-rise with a real leather patch.\u003c\/p\u003e","products":[{"product_id":"brtr-11-selvedge-denim-jeans-tan","title":"BRTR-11 Selvedge Denim Jeans \/ Tan","description":"\u003cp class=\"larger\"\u003eThe guys with the big thighs will comfortably fit the BRTR shape and look very good doing it.\u003c\/p\u003e\n\u003cp\u003eBRTR is the ‘big brother’ of our classic GVNR fit that gives you even more room in the hip, thigh, knee and leg opening. And you get this bonus whether you’re a 30” or a 44” waist size. Designed by Amelia on our cutting table in Calderdale. Cut and sewn for us in London. More about that further down the page.\u003c\/p\u003e\n\u003cp\u003e11oz denim is lighter than any other denim we use without giving up the rugged look of a proper pair of jeans.\u003c\/p\u003e\n\u003cp\u003eThis denim was a hidden gem that we found on our visit to Candiani in Italy back in February 2025. It was exactly what we’ve been looking to find for ages. Lighter cloth for warmer days without loosing the look and feel of denim, in a lovely shade of tan that is easy to wear with the rest of the HebTroCo range. The bonus was that this denim is selvedge so you can show the stripe with your turn up or just enjoy the characterful look and feel that only comes with premium denim woven on vintage shuttle looms.\u003c\/p\u003e","brand":"HebTroCo","offers":[{"title":"40 \/ 28","offer_id":57103815573882,"sku":"BRTR-11-selvedge-denim-jeans-40-28","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"40 \/ 30","offer_id":57103815606650,"sku":"459 - W2 - BRTR-11-selvedge-denim-jeans-40-30","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ 32","offer_id":57103815639418,"sku":"458 - W2 - BRTR-11-selvedge-denim-jeans-40-32","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"40 \/ 34","offer_id":57103815672186,"sku":"W2 - 76 - BRTR-11-selvedge-denim-jeans-40-34","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ 36","offer_id":57103815704954,"sku":"BRTR-11-selvedge-denim-jeans-40-36","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"42 \/ 28","offer_id":57103815737722,"sku":"BRTR-11-selvedge-denim-jeans-42-28","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 30","offer_id":57103815770490,"sku":"BRTR-11-selvedge-denim-jeans-42-30","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 32","offer_id":57103815803258,"sku":"BRTR-11-selvedge-denim-jeans-42-32","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 34","offer_id":57103815836026,"sku":"BRTR-11-selvedge-denim-jeans-42-34","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 36","offer_id":57103815868794,"sku":"BRTR-11-selvedge-denim-jeans-42-36","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 28","offer_id":57103815901562,"sku":"BRTR-11-selvedge-denim-jeans-44-28","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 30","offer_id":57103815934330,"sku":"BRTR-11-selvedge-denim-jeans-44-30","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 32","offer_id":57103815967098,"sku":"BRTR-11-selvedge-denim-jeans-44-32","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 34","offer_id":57103815999866,"sku":"BRTR-11-selvedge-denim-jeans-44-34","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 36","offer_id":57103816032634,"sku":"BRTR-11-selvedge-denim-jeans-44-36","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"38 \/ 28","offer_id":57103815410042,"sku":"BRTR-11-selvedge-denim-jeans-38-28","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"38 \/ 30","offer_id":57103815442810,"sku":"W2 - 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They’re slim straight with a regular feel and can be worn comfortably with boots. Mid-rise for great shape, comfort and to keep your crack out of sight!\u003c\/p\u003e\n\u003cp\u003eThey feature all the signature HebTroCo design perks. Hardwearing, quality selvedge denim as a base; five button fly with solid brass buttons; a chunky leather patch on the back that you can feed your belt under; five pockets plus our signature “secret pocket” hidden in the left pocket bag to safety stow your loose change.\u003c\/p\u003e\n\u003cp\u003eTHE GVNR-15 are made from 100% cotton, raw selvedge denim woven at the Candiani mill in Italy using cotton sourced from farms practicing regenerative agriculture. More about that further down the page.\u003c\/p\u003e\n\u003ch3\u003eWhat is broken twill?\u003c\/h3\u003e\n\u003cp\u003eDenim is a twill-weave fabric. There are lots of different ways it can be woven. The GVNR-15 denim is broken twill, famous for its distinctive zigzag pattern. It was originally developed in the 60s to combat an old issue where denims would twist after washing, losing their original shape. Twisty denim isn’t much of an issue these days but the demand for broken twill is still strong. We love the way it looks and its place in denim history. You can see the weave really clearly on the inside of the jeans. 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Designed by Amelia on our cutting table in Calderdale. Cut and sewn for us in London. More about that further down the page.\u003c\/p\u003e\n\u003cp\u003eWhen we launched the GVNR some of our friends commented that the fit wasn’t loose enough in the leg for them - for some it was a preference, others it was down to their supersized leg shape. One mate in particular, Rille the Swede, sent us a pair of old worn out jeans to show the kind of fit he wanted and in a quality he couldn’t find anymore. This is something we see time and time again. People yearning after well-constructed jeans made from substantial denim, just like they used to be. When mainstream menswear began the race to make cheaper jeans they cut costs by using thin denim, often adding stretch fibres to the cloth and opting for mass produced styles, made with less attention to detail. 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