{"title":"GVNR Jeans","description":"\u003cp\u003eThe \"Governor\" is our classic HebTroCo fit. Slim leg, regular feel. \u003cspan\u003eSame waist as all our other jeans: mid-rise, five pockets, proper belt loops and a real leather patch.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"gvnr-15-selvedge-denim-jeans-broken-twill-indigo","title":"GVNR-15 Selvedge Denim Jeans \/ Broken Twill Indigo","description":"\u003ch3\u003eThe first pair favourite\u003c\/h3\u003e\n\u003cp\u003eGVNR has always been our classic fit and the one that many pick as their first HebTroCo pair. They’re slim straight with a regular feel and can be worn comfortably with boots. Mid-rise for great shape, comfort and to keep your crack out of sight!\u003c\/p\u003e\n\u003cp\u003eThey feature all the signature HebTroCo design perks. Hardwearing, quality selvedge denim as a base; five button fly with solid brass buttons; a chunky leather patch on the back that you can feed your belt under; five pockets plus our signature “secret pocket” hidden in the left pocket bag to safety stow your loose change.\u003c\/p\u003e\n\u003cp\u003eTHE GVNR-15 are made from 100% cotton, raw selvedge denim woven at the Candiani mill in Italy using cotton sourced from farms practicing regenerative agriculture. More about that further down the page.\u003c\/p\u003e\n\u003ch3\u003eWhat is broken twill?\u003c\/h3\u003e\n\u003cp\u003eDenim is a twill-weave fabric. There are lots of different ways it can be woven. The GVNR-15 denim is broken twill, famous for its distinctive zigzag pattern. It was originally developed in the 60s to combat an old issue where denims would twist after washing, losing their original shape. Twisty denim isn’t much of an issue these days but the demand for broken twill is still strong. We love the way it looks and its place in denim history. You can see the weave really clearly on the inside of the jeans. Get up close and lose yourself in its hypnotic pattern.\u003c\/p\u003e","brand":"HebTroCo","offers":[{"title":"42 \/ 30","offer_id":57103814459770,"sku":"GVNR-15-JEANS-42-30","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"42 \/ 32","offer_id":57103814492538,"sku":"GVNR-15-JEANS-42-32","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 34","offer_id":57103814525306,"sku":"GVNR-15-JEANS-42-34","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 36","offer_id":57103814558074,"sku":"GVNR-15-JEANS-42-36","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 28","offer_id":57103814590842,"sku":"GVNR-15-JEANS-44-28","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 30","offer_id":57103814623610,"sku":"GVNR-15-JEANS-44-30","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 32","offer_id":57103814656378,"sku":"494 - W2 - 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Slim straight with a regular feel and can be worn comfortably with boots. Mid-rise for great shape, comfort and to keep your crack out of sight!\u003c\/p\u003e\n\u003cp\u003eAll the signature HebTroCo jeans features. Hardwearing, quality selvedge denim as a base; five button fly with solid brass buttons; a chunky leather patch on the back that you can feed your belt under; five pockets plus our signature “secret pocket” hidden in the left pocket bag to safety stow your loose change.\u003c\/p\u003e\n\u003cp\u003eThe GVNR-13 brings a lighter option into the GVNR lineup, both in weight and indigo shade, with a beautiful salt-and-pepper character that runs through the weave. The selvedge ID is different to our other denims - red and white - a clean, distinctive detail that marks the 13 out from the rest of the range.\u003c\/p\u003e\n\u003cp\u003eLike all our denim, it’s woven on traditional 1960s shuttle looms to create true selvedge cloth, valued for its durability and character. Cut and sewn for us at Blackhorse Lane Atelier in London.\u003c\/p\u003e","brand":"HebTroCo","offers":[{"title":"30 \/ 28","offer_id":57103819276666,"sku":"gvnr-13-indigo-selvedge-jeans-30-28","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"30 \/ 30","offer_id":57103819309434,"sku":"W2 - 320 \/ gvnr-13-indigo-selvedge-jeans-30-30","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"30 \/ 32","offer_id":57103819342202,"sku":"447 - W2 + SHOP \/ gvnr-13-indigo-selvedge-jeans-30-32","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"32 \/ 28","offer_id":57103819374970,"sku":"W1 - 184 \/ gvnr-13-indigo-selvedge-jeans-32-28","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"32 \/ 30","offer_id":57103819407738,"sku":"531 - W2 - gvnr-13-indigo-selvedge-jeans-32-30","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"32 \/ 32","offer_id":57103819440506,"sku":"316 - W1 - SHOP \/ gvnr-13-indigo-selvedge-jeans-32-32","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"32 \/ 34","offer_id":57103819473274,"sku":"180 - 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a cloth renowned for its incredible durability. It’s been used for generations in hard-wearing applications like equestrian clothing and upholstery, which tells you a lot about its strength. But when you actually handle it, you might be surprised. It’s not coarse or rugged. It’s soft, comfortable and easy to wear from day one.\u003c\/p\u003e\n\u003cp\u003eLike denim, moleskin and corduroy, Bedford cord is a fabric we’ve chosen for its character. It has a distinctive textured finish and a pleasing depth of colour, here in what we’re calling Pennine Peat Brown - a deep earthy tone inspired by the moorland landscapes close to home.\u003c\/p\u003e\n\u003cp\u003eDespite the name, Bedford cord isn’t corduroy. At a glance the ridges can look similar, but they’re made in a completely different way. Corduroy’s stripes come from cut pile, while Bedford cord’s ridges are woven directly into the cloth. The result is a fabric with structure, strength and a subtle texture that ages beautifully.\u003c\/p\u003e\n\u003cp\u003eBedford cord has become one of our favourite outerwear fabrics. 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