{"title":"Denim","description":"\u003cp\u003eOur products that are made with premium Denim Fabric\u003c\/p\u003e","products":[{"product_id":"brtr-11-selvedge-denim-jeans-tan","title":"BRTR-11 Selvedge Denim Jeans \/ Tan","description":"\u003cp class=\"larger\"\u003eThe guys with the big thighs will comfortably fit the BRTR shape and look very good doing it.\u003c\/p\u003e\n\u003cp\u003eBRTR is the ‘big brother’ of our classic GVNR fit that gives you even more room in the hip, thigh, knee and leg opening. And you get this bonus whether you’re a 30” or a 44” waist size. Designed by Amelia on our cutting table in Calderdale. Cut and sewn for us in London. More about that further down the page.\u003c\/p\u003e\n\u003cp\u003e11oz denim is lighter than any other denim we use without giving up the rugged look of a proper pair of jeans.\u003c\/p\u003e\n\u003cp\u003eThis denim was a hidden gem that we found on our visit to Candiani in Italy back in February 2025. It was exactly what we’ve been looking to find for ages. Lighter cloth for warmer days without loosing the look and feel of denim, in a lovely shade of tan that is easy to wear with the rest of the HebTroCo range. The bonus was that this denim is selvedge so you can show the stripe with your turn up or just enjoy the characterful look and feel that only comes with premium denim woven on vintage shuttle looms.\u003c\/p\u003e","brand":"HebTroCo","offers":[{"title":"40 \/ 28","offer_id":57103815573882,"sku":"BRTR-11-selvedge-denim-jeans-40-28","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"40 \/ 30","offer_id":57103815606650,"sku":"459 - W2 - BRTR-11-selvedge-denim-jeans-40-30","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ 32","offer_id":57103815639418,"sku":"458 - W2 - BRTR-11-selvedge-denim-jeans-40-32","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"40 \/ 34","offer_id":57103815672186,"sku":"W2 - 76 - BRTR-11-selvedge-denim-jeans-40-34","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ 36","offer_id":57103815704954,"sku":"BRTR-11-selvedge-denim-jeans-40-36","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"42 \/ 28","offer_id":57103815737722,"sku":"BRTR-11-selvedge-denim-jeans-42-28","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 30","offer_id":57103815770490,"sku":"BRTR-11-selvedge-denim-jeans-42-30","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 32","offer_id":57103815803258,"sku":"BRTR-11-selvedge-denim-jeans-42-32","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 34","offer_id":57103815836026,"sku":"BRTR-11-selvedge-denim-jeans-42-34","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"42 \/ 36","offer_id":57103815868794,"sku":"BRTR-11-selvedge-denim-jeans-42-36","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 28","offer_id":57103815901562,"sku":"BRTR-11-selvedge-denim-jeans-44-28","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 30","offer_id":57103815934330,"sku":"BRTR-11-selvedge-denim-jeans-44-30","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 32","offer_id":57103815967098,"sku":"BRTR-11-selvedge-denim-jeans-44-32","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 34","offer_id":57103815999866,"sku":"BRTR-11-selvedge-denim-jeans-44-34","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ 36","offer_id":57103816032634,"sku":"BRTR-11-selvedge-denim-jeans-44-36","price":235.0,"currency_code":"GBP","in_stock":false},{"title":"38 \/ 28","offer_id":57103815410042,"sku":"BRTR-11-selvedge-denim-jeans-38-28","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"38 \/ 30","offer_id":57103815442810,"sku":"W2 - 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It was originally developed in the 60s to combat an old issue where denims would twist after washing, losing their original shape. Twisty denim isn’t much of an issue these days but the demand for broken twill is still strong. We love the way it looks and its place in denim history. You can see the weave really clearly on the inside of the jeans. 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We've been pals with Iain Trickett from the early days of HebTroCo sharing ideas and building a strong friendship based on our lives lived in the rag trade.\u003c\/p\u003e","brand":"HebTroco","offers":[{"title":"Default Title","offer_id":57103817933178,"sku":"W1-clean-jeans-detergent","price":7.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/4956\/6074\/files\/HebTroCo-Denim_Wash_Clean_Jeans_Detergent-Pennine_Pals-01-min.jpg?v=1784895726"},{"product_id":"brtr-15-selvedge-denim-jeans-indigo","title":"BRTR-15 Selvedge Denim Jeans \/ Indigo","description":"\u003cp\u003eBRTR is the ‘big brother’ of our classic GVNR fit that gives you even more room in the hip, thigh, knee and leg opening. Designed by Amelia on our cutting table in Calderdale. Cut and sewn for us in London. More about that further down the page.\u003c\/p\u003e\n\u003cp\u003eWhen we launched the GVNR some of our friends commented that the fit wasn’t loose enough in the leg for them - for some it was a preference, others it was down to their supersized leg shape. One mate in particular, Rille the Swede, sent us a pair of old worn out jeans to show the kind of fit he wanted and in a quality he couldn’t find anymore. This is something we see time and time again. People yearning after well-constructed jeans made from substantial denim, just like they used to be. When mainstream menswear began the race to make cheaper jeans they cut costs by using thin denim, often adding stretch fibres to the cloth and opting for mass produced styles, made with less attention to detail. 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