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Things have changed

With no financial backing other than an initial Kickstarter crowd funding campaign we made it work. No investors, no trust fund, no shady past in advertising or the illegal drugs trade. Financial risk was taken on in the hope of profit. We used to work in a decaying 19th century mill. There was one light […]

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Six Town Chopper Show

We went down to Stoke on Trent to meet Sean, one of the organisers of a new custom motorcycle show with big ambitions. He was kind enough to show us the Harley Davidson Shovelhead chopper that he has built himself and he let us dress him up in HebTroCo gear to take some photos. Saturday […]

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“The Sled” part 2 – video

The HebTroCo Sled custom motorcycle is built up and ready to show at this year’s Motorcycle Social event in Leeds. The builder, Steve from Dust-Motorcycles, shows us round the bike and describes some of the the custom work that he’s done. The next stage for the project will be getting the bike on the road. […]

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British Summer Sorted

We started in the winter of 2015 with an idea to offer high quality, stylish and durable British made clothing. Heavyweight trousers for the cold days were our first products and still hold a valuable place in the range. Soon we were wrapped up in various trousers and jackets and could offer full outfits.  Three […]

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See the Sled

Here’s a sneak peak of “The Sled” ahead of its launch at the Motorcycle Social in Leeds on 28-29 July. It’s a custom built BMW R80 which has been created by Dust Motorcycles. In its “mock up” state it looked pretty bad ass, but now that it’s been painted and has the specially built exhaust […]

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Motorcycle Social

28-29 July 2018 Canal Mills, Leeds Chat to real people, look at custom bikes and meet the builders, have a drink and a bite to eat, buy cool stuff. That’s what it’s all about. We’ll be there with stuff to try on. There will be a limited amount of boots, jackets, t shirts and trousers available […]

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What’s a “Sled”?

It always comes back to Steve McQueen doesn’t it? Whatever he turned his hand to, he did well and always looked super cool doing it. Riding motorcycles was his passion, especially in the dirt. The film “On Any Sunday” is a motorcycling classic and features McQueen and mates riding all kinds of bikes and everyone […]

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Social Anxiety in the trouser department

It’s a high pressure world we live in. The fast paced like-and-share generation many of us seem to have become absorbed in impacts on daily behaviour and personal mental stress for many people. If it’s not on Instagram, Strava and Facebook then it didn’t happen. If it doesn’t get liked, it’s not worthy. If you […]

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