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In search of trousers

Most people would just go shopping. Luckily there are other people who can turn a trip to get a pair of trousers into an adventure. We received the following email from Steve. I got a HebTroCo gift voucher as a present. The folk that got me the voucher and I fancy cycling over from Ilkley […]

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History

As we approach the third birthday of HebTroCo it’s starting to feel like we have some history. After all, just three years ago, these were the actual trousers that we wore all the time. We loved wearing jeans and had been wearing them since watching cowboy films as kids in the 1970s. Jeans were cool and […]

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Moleskin season is here

Leaves are falling and the wind is whistling around your legs. Rain is forecast and the cold days are coming. It’s time to pull on your moleskins. What is moleskin? A luxurious 100% cotton fabric with a brushed surface that’s warm and hardwearing. It’s not made of moles stupid! It just has a similar feel. […]

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Don’t call it a mix tape

It used to be a mix tape. Now it’s a playlist. Don’t worry, the same level of egotism, passion and one-upmanship has gone into this, as it would have in making a tape to give to a prospective friend or sexual partner. So just be chuffed to get what you get OK. This is the […]

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Wool Jacket spotted in the skatepark

“1485 Wool Jacket – essential for the older, discerning skateboarder” was the message we got from our pal the portrait painter Alan Coulson, along with this clip of him showing some style in the skatepark. We love receiving photos and videos from customers in their HebTroCo clobber. Keep them coming.

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The Sons

We’ve got lots of kids. Part of the reason for setting up HebTroCo was to allow us to be able to pick some of them up from school. Our daughters have occasionally been put to work taking photos, counting stock or sorting through postal receipts to find lost tracking details. When we were based in […]

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Things have changed

With no financial backing other than an initial Kickstarter crowd funding campaign we made it work. No investors, no trust fund, no shady past in advertising or the illegal drugs trade. Financial risk was taken on in the hope of profit. We used to work in a decaying 19th century mill. There was one light […]

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Six Town Chopper Show

We went down to Stoke on Trent to meet Sean, one of the organisers of a new custom motorcycle show with big ambitions. He was kind enough to show us the Harley Davidson Shovelhead chopper that he has built himself and he let us dress him up in HebTroCo gear to take some photos. Saturday […]

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“The Sled” part 2 – video

The HebTroCo Sled custom motorcycle is built up and ready to show at this year’s Motorcycle Social event in Leeds. The builder, Steve from Dust-Motorcycles, shows us round the bike and describes some of the the custom work that he’s done. The next stage for the project will be getting the bike on the road. […]

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