Uncategorized Archives - HebTroCo

Uncategorized

Motorcycle Social

28-29 July 2018 Canal Mills, Leeds Chat to real people, look at custom bikes and meet the builders, have a drink and a bite to eat, buy cool stuff. That’s what it’s all about. We’ll be there with stuff to try on. There will be a limited amount of boots, jackets, t shirts and trousers available […]

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What’s a “Sled”?

It always comes back to Steve McQueen doesn’t it? Whatever he turned his hand to, he did well and always looked super cool doing it. Riding motorcycles was his passion, especially in the dirt. The film “On Any Sunday” is a motorcycling classic and features McQueen and mates riding all kinds of bikes and everyone […]

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Social Anxiety in the trouser department

It’s a high pressure world we live in. The fast paced like-and-share generation many of us seem to have become absorbed in impacts on daily behaviour and personal mental stress for many people. If it’s not on Instagram, Strava and Facebook then it didn’t happen. If it doesn’t get liked, it’s not worthy. If you […]

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Balls Up

A pint costs more than a half. A 12in pizza costs more than a 9in one. Curry and large chips costs more than a cone on it’s own. That’s common. That’s normal. People are used to that. Even though commercial hospitality is largely the cost of serving bums on seats, we’re happy to pay more […]

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Don’t be afraid to be dirty

A HebTroCo British Standard white T shirt might not the best choice for wearing on a road trip, but I like it, it’s what I’m wearing. It’s also my job to put stuff to the test.  Heading into the second week and the T Shirt has been getting the rough treatment. It was splattered with […]

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Rocket Science?

It’s pretty well reported now that our company started in the pub. The basic idea, the celebrations about that basic idea, the realisation that we’d better do something more than just talk about the idea to actually make it happen. So yes, our company started over a pint, but with a marker pen, and two […]

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Our Best Priced Item Ever

English Fine Cottons are, after 50 years of industry decline, spinning cotton again in Manchester. This was central to the T shirt we launched last week. People on Facebook went mad for it. Or perhaps at it. We’ve been working for a couple of years now on British made products. We started with trousers, then […]

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Ride ’em don’t hide ’em

Alongside Poetry Recitation (1976), Best Article Singletrack Mountain Bike Magazine (2009), 3rd place Roveniemi 150 Arctic Ultramarathon (2013) there is now a new trophy on my sideboard. The story of the Nimbus told in a previous Happen post – https://hebtro.co/2018/04/25/the-nimbus/ – is now entering a new chapter. Once a pile of junk with potential, the […]

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What does DTFP mean?

On a sunny day, people who don’t ride bikes usually say, “it’s a nice day for the bike” and of course they’re quite right. The words always surprise me though, because most of the time it’s a good day to be on two wheels, whether that’s the pedalling or motorised variety. A day with time […]

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Paraphernalia. Not just trousers. 

We come from a background in the cycling industry. brant was a magazine editor and bike designer, while Ed was a skills trainer and guide as well as writing product reviews and magazine features. Hammering prototype bikes through rocks and putting the latest technology to the test through miles of mud was our stock in […]

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