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Magic Rock Tap Trouser Takeover

It’s on. Sunday 17th July will see the first Trouser Takeover at our favourite brewery bar – Magic Rock Tap, in Birkby, Huddersfield – Open 12-9pm. We’ll be showing and selling trousers as well as DJing. Ruby Creagh will have some of her hand made leather bags and accessories for sale. North West barber Co will […]

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Less is more?

The great thing about having your own trouser company is that you get to make yourself the ultimate pair of shorts. With rising temperatures I wanted something cooler but didn’t want to lose the luxury of moleskin. Unfortunately we’ve no plans to make these because they’re hardly any cheaper to make than full length trousers and would […]

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Men of Hebden #4 Mart

What better combination is there than beer and trousers? When we started HebTroCo, we chose Drink? – Hebden Bridge’s craft beer bar and bottle shop as our local collection point. Rather than receive their trousers by post, local customers could collect their purchase from the bar. Drink? was also one of our “trouser trying on” […]

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Sideburn X HebTroCo

My daughter was asked, “So what have motorbikes got to do with trousers?” Her very sensible reply was, “They’re just doing it because my dad wants to ride his bike with a bunch of people on cool bikes.” I was chuffed to bits when Gary, the editor of Sideburn magazine, asked HebTroCo to help them […]

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This is Jim

Jim found us. He really did. Ed and I were stumbling around, concentrating on the finer aspects of marketing, cut and pricepoints, and Jim told us that he wanted to help. And help he has. So much. Jim takes all of our pictures. Except the photo above of course. Though he’d probably want to do […]

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MEN OF HEBDEN #1 – Bede Mullen

When HebTroCo started we decided that we wanted real people to represent our products. There’s nothing wrong with models and PR agencies and so on. But it’s not really us. We decided to show off our trousers by showing them on people who we think look cool because they are cool. They are all friends […]

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