Buttons not zips

Our trousers have buttons. Not zips. It’s a point of love and hate. Polarising and awkward. But we’re not doing it to be difficult.

A trouser isn’t a static item. It moves. You move. The whole garment moves. And buttons allow your trousers to move and bend and shape far more dynamically than any zip can achieve. Each button and button holes is a tiny dynamic pivot point, allowing flex and bending and just making your trousers fit better.

That’s why we do it. Not to be awkward, because definitely, absolutely, a zip is quicker and more convenient. But buttons don’t risk personal injury if you hurry. They make you hurry less. And if you can’t take your time once in a while, then life’s too rushed.

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