Uncategorized Archives - HebTroCo

Uncategorized

Balls Up

A pint costs more than a half. A 12in pizza costs more than a 9in one. Curry and large chips costs more than a cone on it’s own. That’s common. That’s normal. People are used to that. Even though commercial hospitality is largely the cost of serving bums on seats, we’re happy to pay more […]

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Don’t be afraid to be dirty

A HebTroCo British Standard white T shirt might not the best choice for wearing on a road trip, but I like it, it’s what I’m wearing. It’s also my job to put stuff to the test.  Heading into the second week and the T Shirt has been getting the rough treatment. It was splattered with […]

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Rocket Science?

It’s pretty well reported now that our company started in the pub. The basic idea, the celebrations about that basic idea, the realisation that we’d better do something more than just talk about the idea to actually make it happen. So yes, our company started over a pint, but with a marker pen, and two […]

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Our Best Priced Item Ever

English Fine Cottons are, after 50 years of industry decline, spinning cotton again in Manchester. This was central to the T shirt we launched last week. People on Facebook went mad for it. Or perhaps at it. We’ve been working for a couple of years now on British made products. We started with trousers, then […]

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Ride ’em don’t hide ’em

Alongside Poetry Recitation (1976), Best Article Singletrack Mountain Bike Magazine (2009), 3rd place Roveniemi 150 Arctic Ultramarathon (2013) there is now a new trophy on my sideboard. The story of the Nimbus told in a previous Happen post – https://hebtro.co/2018/04/25/the-nimbus/ – is now entering a new chapter. Once a pile of junk with potential, the […]

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What does DTFP mean?

On a sunny day, people who don’t ride bikes usually say, “it’s a nice day for the bike” and of course they’re quite right. The words always surprise me though, because most of the time it’s a good day to be on two wheels, whether that’s the pedalling or motorised variety. A day with time […]

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Paraphernalia. Not just trousers. 

We come from a background in the cycling industry. brant was a magazine editor and bike designer, while Ed was a skills trainer and guide as well as writing product reviews and magazine features. Hammering prototype bikes through rocks and putting the latest technology to the test through miles of mud was our stock in […]

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Support the independents

In a world where the media channels are controlled by hidden lizard giants (apparently), sometimes it’s good to lift the lid and understand who’s pulling the strings and what’s actually going on. Of course, commerce always has an agenda. People need to make money. Trousers don’t grow on trees and we have to pay the […]

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Will robots need trousers?

Boston Dynamics have been posting videos of their robot development for the last few years. It’s truly amazing what they’re actually making these things do, and it’s fascinating coming from a mechanical and engineering background (which we sort of do) to see how things are developing. Closer to home, brant’s son Toby is actually a […]

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The extra mile

When we cock it up we like to put things right. Jim ordered a pair of trousers from us. We took his money and then sent him the wrong trousers. Doh! Normally in a case like this we ask the customer to send us the item back and we refund the postage. Jim was planning […]

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